Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2022 GOLD

floodwine - our worst vintage

as discussed on phone - we have to fill it in later

Brand: Flutwein
Client: Ahrwein e.V.
Agency: Seven.One AdFactory GmbH
Language: English

2022 GOLD

Priority Too

In Lebanon, a country that was plagued with every political, economic, and social crisis imaginable, women gender-based-violence (GBV) survivors were not seeking help, believing that their safety isn’t a priority versus the other problems the

Brand: ABAAD
Client: ABAAD Resource Center for Gender Equality
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2022 GOLD

Shamecards

American postcards: Every city has one, with everything they want to be known for. But thanks to outdated gun laws, our cities are becoming known for something else: mass shootings. Change the Ref’s Shamecards was the first postcard collection designed to be sent to Congress to demand gun law reform. By subverting a nostalgic medium, we made our message heard by 55+ audiences unlikely to favor gun control, as well as inside congress, driving 2.3B earned impressions, and a 21% increase in gun control advocacy for just $7,750 in printing/stamps.

Brand: Change The Ref
Client: Change The Ref
Agency: MullenLowe
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers