Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2022 SILVER

Please Arrest Me

INDIAN MEN CAN LEGALLY RAPE THEIR WIVES. India has 230 million married women and 2 in 3 are raped by their husbands. Yet marital rape is not a crime. RIT Foundation, a prominent gender equality NGO, filed a petition in the Delhi High Court in 2015 to end this tragic absurdity - but they were only met with stubborn silence. This is the story of how 'Please Arrest Me' provoked the world's biggest paternalistic society, to reignite a dead issue and forced stubborn institutions to give change, a long-overdue hearing.

Brand: RIT Foundation
Client: RIT Foundation
Agency: Ogilvy Singapore
Language: English

2022 SILVER

GUILT GIFTS PUPPETRY

ANAIS created a campaign that explains the power of gifts from abusers in domestic violence relationships, with the aim of raising awareness of the emotional entrapment victims face. The campaign "GUILT GIFTS PUPPETRY" attracted actors, choreographers, a partner TV station and Artmark to volunteer their time and platforms for this cause. We created 8 online theatre episodes starring real gifts from survivors working with ANAIS and promoted viewing them online in exchange for donations. Artmark joined our campaign and auctioned off the puppets for additional contributions to our cause.

Brand: ANAIS
Client: Asociatia ANAIS
Agency: Cheil Centrade
Language: English

2022 SILVER

We are the NHS: Live 1000 Lives

The past two COVID-19 years have reminded everyone of the importance of England’s National Health Service (NHS). However, they have also heightened the belief that working there is all about sacrifice. Our campaign reminded people of the personal benefits of an NHS nursing career - where you can experience life in all its richness, allowing you to grow and develop like no other career. We inspired nearly 30,000 people to embark on meaningful NHS careers, saving £181 million in alternative staffing costs, delivering the continued protection of the nation’s health.

Brand: NHS England
Client: NHS England
Agency: MullenLowe Group UK
Language: English

FINALISTS

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