Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2023 GLOBAL GRAND CONTENDER

Priority Too

In Lebanon, a country that was plagued with every political, economic, and social crisis imaginable, women gender-based-violence (GBV) survivors were not seeking help, believing that their safety isn’t a priority versus the other problems they faced. So, with women’s rights NGO, ABAAD, we reminded women their safety from domestic abuse was a PRIORITY TOO. Using an effective mix of social media, influencers, and on-ground engagements, we offered help by providing ABAAD’s helpline. In doing so, we shifted women’s safety against gender-based violence from not a priority to a priority too.

Brand: ABAAD
Client: ABAAD Resource Center for Gender Equality
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2023 GLOBAL GRAND CONTENDER

The Missing Peace

Peace in Lebanon is fragile, even though it has been involved in peacebuilding dialogues. But at its peace table, there are only men. To denounce women’s exclusion from peace talks and nation-building exercises, we took away 50% of letters from Lebanon’s primary media channels for a day, showing Lebanon and the world that without half the population represented, the conversation around peace was incomplete. The last parliamentary election witnessed the highest-ever women candidates. The campaign garnered over 693 million impressions and made #1 trending topic on Twitter for 3 days.

Brand: UN Women
Client: UN Women Lebanon
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2022 GOLD

Call Girls

In 2020, prostitution in Sweden resurfaced to the public scene. However, all the attention was directed to the pain of the perpetrator, while the exploited women remained backstage. To shift focus of the discourse towards the ones actually affected, Talita launched 0939-1915: a new kind of call girl service that put the victims of sex trade on phone with the public. The campaign got viral, reached 80% of Swedes, increased total donations by SEK 2 million and led to a 62% increase of monthly donors.

Brand: Call Girls
Client: Talita
Agency: Åkestam Holst NoA
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers