Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2023 GLOBAL GRAND CONTENDER

Empty Chairs

Within the first 24 hours the earned media value generated with "The Empty Chairs" was estimated to be DKK +2.000.000 and reached 65% of the Danish population (18-65) with no media budget. The activation owned the media news-circle and was featured throughout the day on the biggest newsbroadcasts - prominently at both the 18.30 news on DR, the 19.00 news on TV2. Furthermore, both Politiken and Berlingske had the story on their front page. The Empty Chairs became the main subject at the opening speech of the Danish Parliament.

Brand: Børns Vilkår & Egmont Fonden
Client: Børns Vilkår
Agency: Uncle Grey
Language: English

2023 GLOBAL GRAND CONTENDER

PET INTERNS

We created the first program linking companies to improve employees' quality of life through adult dog internships. Without investing in media or digital advertising, we reversed the adult dog adoption rate from 10% adults/90% puppies to 90% adults/10% puppies. This resulted in a 200% increase in adult dog adoptions. We engaged over 34 nationally and internationally recognized brands and companies. Additionally, we achieved organic coverage in more than 25 media outlets (FreePress).

Brand: Fundación Rescátame
Client: Fundación Rescatame
Agency: Geometry Colombia
Language: English

2023 GLOBAL GRAND CONTENDER

Priority Too

In Lebanon, a country that was plagued with every political, economic, and social crisis imaginable, women gender-based-violence (GBV) survivors were not seeking help, believing that their safety isn’t a priority versus the other problems they faced. So, with women’s rights NGO, ABAAD, we reminded women their safety from domestic abuse was a PRIORITY TOO. Using an effective mix of social media, influencers, and on-ground engagements, we offered help by providing ABAAD’s helpline. In doing so, we shifted women’s safety against gender-based violence from not a priority to a priority too.

Brand: ABAAD
Client: ABAAD Resource Center for Gender Equality
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

FINALISTS

AdCouncil Fentanyl Awareness Substitute Dealers

Down Syndrome International Meet Kami

Magna fundraising Children: Testimony of War