Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2023 BRONZE

Rituals - Polio Pakistan

A rigid community of Pashtuns who put their children's life at risk by rejecting polio vaccines based on false information are converted into a community of acceptors as each myth is dispelled in a creative communication to target the misperceptions that they had about the disease and the vaccine by combining their culture & language to create an impact.

Brand: Polio - Rituals
Client: Pakistan Polio Eradication Programme (Pakistan)
Agency: Ogilvy Pakistan
Language: English

2023 BRONZE

Enough 2 Share

Due to the pandemic and the George Floyd crisis in our backyard, food insecurity in Minnesota rose 40%. As the state’s major food bank, Second Harvest Heartland is responsible for 1,000 partner food shelves. The usual $1 million holiday giving goal wasn’t going to be enough. Our experimental campaign and change in approach from "giving" to "sharing" led to 47.68MM impressions, a 306% increase in social media CTR, 86% more new user web traffic, and a crisis-averting 190% increase in donations in just 8 weeks. Resulting in a 422% ROI.

Brand: Second Harvest Heartland
Client: Second Harvest Heartland
Agency: Preston Spire
Language: English

2023 GLOBAL GRAND

#flutwein - Our Worst Vintage

#flutwein brand united the wines of more than 50 independent wineries from the region. Each mudded bottle was original, representing a piece of history. Bottles were offered for donation on a crowdfunding platform from 24.07.2021.The idea of #Floodwine was developed within a few days to grab public attention. TVCs, DOOH, and social media activations put the bottles and campaign's website in the spotlight.Influencers and celebrities called for donations. We had a massive media coverage about #flutwein, as well as on the wine industry of the region.

Brand: Flutwein
Client: Ahr - a wineregion needs Help for Rebuilding e.V.
Agency: Seven.One AdFactory GmbH
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers