Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
26. WOSP Final
How to engage millions of Poles in a charitable fundraiser, beat a record-breaking collection, and remain a media darling? The answer is commitment. GOC C is created by people. We managed to create something unlike any other charitable and philanthropic work. It is a social movement on an unprecedented, global scale. Our philosophy is rooted in creating an experience, community, commitment and a grass-roots initiative. Our results serve as a proof of the winning formula. GOC C proves that everyone can do good and their help really matters.
Brand: Fundacja Wielka Orkiestra swiatecznej Pomocy
Client: Fundacja Wielka Orkiestra swiatecznej Pomocy
Agency: Fundacja Wielka Orkiestra swiatecznej Pomocy
To the last tree standing
Thanks to the innovative approach to the definition of the target group and the unique idea for a communication strategy, it was possible to achieve a breakthrough in the protection of one of the most valuable natural places in the world - the Bialowieza Forest. The campaign effectively involved and activated young Poles - over 20,000 petitions were signed, and nearly the entire world learned about the Białowieża Forest and its situation.