Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2023 SILVER
Shock Market
“I’ll do everything in my power to protect the American people from the epidemic of gun violence” - President Biden But after a year in office, nothing changed. Without relying on a mass shooting or a body count, Shock Market weaponized gun violence data to generate enough earned media and social conversation pressure to demand accountability from the one person who could leverage his executive power to take action. And a little over a month and 2.49B earned media impressions later, he actually did.
Brand:
Change the Ref
Client:
Change The Ref
Agency:
MullenLowe US
Language:
English
2023 BRONZE
We are life-changing careers. We are the NHS.
In 2018, based on a new brand strategy, Vattenfall embarked on a positive brand journey. Set to unburden people, spread optimism and show how it thinks beyond its own category. All under the platform “Fossil free living within one generation”. Year by year this mission was loaded with new meaning, making sure it stayed in-tune with the current zeitgeist. The result: dramatic increases in key metrics such as consideration, reputation, brand attributes and internal engagement. Making Vattenfall one of Sweden’s most valuable brands with a higher growth rate than Spotify.
Brand:
NHS
Client:
NHS England
Agency:
MullenLowe UK
Language:
English
FINALISTS
AdCouncil Fentanyl Awareness
Substitute Dealers
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
