Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
El desafío de Haciendo Lío era lograr recaudar dinero para colaborar con escuelas rurales. Aprovechando el anuncio del Banco Central, en el que establecía que los billetes de $2 saldrían de circulación, decidimos lanzar una campaña para rescatarlos antes de que desaparezcan.Así, #Todosx2pesos logró una recaudación de $588.500, una suma de dinero que de otra manera hubiera perdido su valor.
Brand: Haciendo Lío
Client: Haciendo Lío
Agency: Rapp Argentina
Child Focus - Closer than you think
For International Day Missing Children’s Day, 2017, Child Focus, the Belgian center for missing children, launched a new campaign. Following their tagline, ‘Together we will find them’, the campaign aimed to inspire Belgian citizens to actively contribute to the cause of finding missing children. The campaign managed to increase the number of shares of missing child posters on social media by a staggering 387%, and even resulted in a missing child being found and returned home safely._x000D_ _x000D_ _x000D_
Brand: Child Focus
Client: Child Focus
Agency: Wunderman Antwerp - These Days
Is given to Everyone
In order to convey the message about the effectiveness of rehabilitation after a stroke, the most popular football club of the country changed its champion slogan "Its not given to everyone" to the opposite (by removing the particle "not") before the match with the most important rival - Zenit from St. Petersburg. A few seconds before the match, Petya Buravtsev, a young Spartak fan who survived the severe form of a stroke and underwent rehabilitation, first rose from the stroller and, in front of 45,000 spectators, made a symbolic blow to the ball. On his T-shirt was the inscription"Is Given Nevrohelp.info To Everyone", she directed to a site where families in whom there was a stroke could find all the necessary information.
Client: Takeda Pharmaceuticals International
Agency: TWIGA Communication Group