Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2023 GOLD
2023 SILVER
The Silent Night
As New Zealanders grapple with the cost-of-living crisis, The Wellington City Mission have experienced a fourfold increase in demand for services — spiking with the pressure of Christmas. To generate emergency fundraising we staged ‘The Silent Night’, a crowd-less event that channelled Wellingtonians’ goodwill into tangible contributions to their community. The event was a sell-out, selling more tickets than the stadium’s seating capacity, raising over $350k in ticket sales, and bringing in first time donors. And because no one attended, 100% of the sales were donated to those in need.
Brand:
Wellington City Mission
Client:
Wellington City Mission
Agency:
Special Auckland
Language:
2023 SILVER
Nastenka: The Voice Against Russian Propaganda
Slovak society is being manipulated by Russian propaganda, and the victims are immune to traditional media. Despite differences,we all share love for Frosty- a Russian Christmas fairy tale that shaped entire generations. And here we found unique influencer. The voice of main character Nastenka, symbol of good and innocence. For the first time in 58 years, we showed the face behind Nastenka. The actress refused Russian fairy tales(hoaxes). This resulted in national sensation with over €89,000 earned media, media spend of €104, and the only counter-propaganda campaign the government used.
Brand:
Anti-Kremlin propaganda awareness
Client:
Zastúpenie Európskej komisie na Slovensku
Agency:
THIS IS LOCCO
Language:
English
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Memorial Sloan Kettering Cancer Center
Working with Cancer Pledge
Un Women
Child Wedding Cards
