Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2023 GOLD

Have a Word

‘Have a Word’ not only sparked a global conversation about male violence against women in London, but is driving concrete social change that will infuse our culture and impact new generations to come. The UN included it in their training materials. And the campaign has successfully influenced new policies in England and Wales that contributes to a culture of greater protection towards women.

Brand: Mayor of London
Client: Mayor of London
Agency: OGILVY UK
Language: English

2023 GOLD

Have a Word

This campaign set out to address an age-old problem: male violence against women and girls. Our challenge was to hold men accountable and part of the solution. We used behavioural science to identify the most effective way to change men’s behaviours. Recognised that by stopping the bystander culture, using peer-to-peer pressure, we could tackle low level misogyny - a first step to prevent extreme violence. We challenged men to ‘Have a word with yourself, then your mates’. After the campaign, 85% of men said they would now call out misogyny.

Brand: Mayor of London
Client: Mayor of London
Agency: OGILVY UK
Language: English

2023 GOLD

Batiendo nuestro récord de recaudación junto a los haters del cáncer

Este es el caso de como la Fundación Peruana de Cáncer con escazos recursos pudo generar un alcance relevante que hizo que la gente se sume a la colecta. Redirigimos un comportamiento negativo propio del mundo digital, el "hate" (manifestación hostiles hacia un tema), enfocando su poder para generar conversación en redes y llevarlo hacia nuestra lucha contra el cáncer, creando la primera comunidad de “Los haters del cáncer” Logramos batir nuestro record histórico recaudando s/.3,104,386, (+28% vs 2021) (+23,9% vs record anterior 2020)

Brand: Fundación Peruana de Cáncer
Client: Fundación Peruana de Cáncer
Agency: Fahrenheit DDB
Language: Spanish

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