Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro



Waiting for a Good Cause

"Change one Life" foundation needs money to produce video profiles for children in asylums who are waiting to be adopted. MegaFon, one of the largest mobile operators, became a partner of the project. The campaign turned subscribers’ waiting time into a good for those who are also waiting. When subscriber called the hotline, every second of waiting was converted into 1 ruble for children waiting to be adopted. As a result, 1.5 million seconds of waiting turned into 1.5 million rubles of financial aid. With this amount, the foundation made 591 video profiles, and 63 children have found their families.

Brand: 'Change one life' charitable foundation
Client: Change one life' charitable foundation
Agency: Young and Rubicam FMS

We are the NHS

'We are the NHS' was a recruitment campaign for NHS England.The campaign sought to recruit new nurses, inspire ex-nurses to return and compel existing nurses to stay.

Brand: NHS
Client: NHS England
Agency: MullenLowe London

El día que República Dominicana habló en señas

La importancia de la comunicación inclusiva viene del entendimiento de que las personas se comunican de manera distinta. Regularmente, la comunicación que se desarrolla es tomando en cuenta una sola audiencia, cuando existen más audiencias que se comunican de diferentes formas. Por ello nos aseguramos que el mensaje de RD EnSeña uniera a las personas sordas y oyentes. El esfuerzo realizado marcó un antes y un después tanto para la plataforma como para la iniciativa de una mayor inclusión para la población sorda.

Brand: RD EnSeña
Client: RD EnSeña
Agency: TBWA Dominicana

2019_pos_2019_e-3608-831_hero_1 Milwaukee Public Library How One Library Wrestled for Relevance and Won
2019_pos_2019_e-3740-212_hero_1 Seattle's Union Gospel Mission Lost Angels
2019_pos_2019_e-4181-860_hero_1 Get America Covered Coverage Coalition: A Call to Action

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