Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2023 SILVER

Nastenka: The Voice Against Russian Propaganda

Slovak society is being manipulated by Russian propaganda, and the victims are immune to traditional media. Despite differences,we all share love for Frosty- a Russian Christmas fairy tale that shaped entire generations. And here we found unique influencer. The voice of main character Nastenka, symbol of good and innocence. For the first time in 58 years, we showed the face behind Nastenka. The actress refused Russian fairy tales(hoaxes). This resulted in national sensation with over €89,000 earned media, media spend of €104, and the only counter-propaganda campaign the government used.

Brand: Anti-Kremlin propaganda awareness
Client: Zastúpenie Európskej komisie na Slovensku
Agency: THIS IS LOCCO
Language: English

2023 SILVER

Cry for the Law

Due to the sexualization of female breasts, many women have been offended for breastfeeding in public spaces. Our goal was to raise awareness about the need of legal protection. For that, we used as a symbol something that nobody can ignore: a baby crying. We created a hyper-realistic baby and placed it in the busiest area of Madrid. Only 3 days after the baby’s placement the Ministry of Equality reached us out. The campaign brought visibility to this overlooked issue, generating 1.8 million in earned media and 210 million impressions.

Brand: Cry for the Law
Client: Teta&Teta
Agency: LOLA MullenLowe
Language: English

2023 SILVER

La Muralla del Jaguar: usando el café para proteger una especie amenazada

En la Serranía de San Lucas (Colombia), los ganaderos solían matar jaguares para proteger sus animales de granja. Para cambiar esto, se creó una barrera natural usando plantas de café que mantuviera a los felinos alejados. Así nació Café Conserva®, un café de exportación cuyas ventas ayudan a financiar y expandir la muralla. Desde entonces, ningún jaguar ha sido asesinado y la protección se ha extendido en toda la serranía. La convivencia entre comunidades y felinos es ahora posible.

Brand: Web Conserva
Client: Web Conserva
Agency: SANCHO BBDO
Language: Spanish

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers