Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
El Mambo Se Arrienda
Está categoría reconoce los esfuerzos de organizaciones sin ánimo de lucro que con sus esfuerzos de comunicación, generaron un impacto en la sociedad. Este caso relata la historia de cómo un simple aviso de “Se Arrienda”, evitó que uno de los patrimonios culturales más importantes de Colombia cerrara sus puertas y pudiese de esta manera, continuar con su misión social de compartir conocimiento con los colombianos, crear memoria y salvaguardar el patrimonio artístico del país.
Brand: El MAMBO se arrienda
Client: Museo de Arte Moderno de Bogotá - MAMBO
Agency: DDB Colombia
National Down Syndrome Society, C21 Dinner
People with DS are among the most discriminated groups in the US, held back by multiple laws that prevent them from living independent lives. As a result, NDSS functions as a human rights organization with a mission to create change through legislation and advocacy. This case not only challenged and changed the way lawmakers see people with DS, it helped pass a law that brings independence within reach.
Brand: National Down Syndrome Society
Client: National Down Syndrome Society
Agency: Saatchi & Saatchi New York
Waiting for a Good Cause
"Change one Life" foundation needs money to produce video profiles for children in asylums who are waiting to be adopted. MegaFon, one of the largest mobile operators, became a partner of the project. The campaign turned subscribers’ waiting time into a good for those who are also waiting. When subscriber called the hotline, every second of waiting was converted into 1 ruble for children waiting to be adopted. As a result, 1.5 million seconds of waiting turned into 1.5 million rubles of financial aid. With this amount, the foundation made 591 video profiles, and 63 children have found their families.
Brand: 'Change one life' charitable foundation
Client: Change one life' charitable foundation
Agency: Young and Rubicam FMS