Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro



Suburban Horror Story

To bring the everyday reality of sex trafficking close to home, Suburban Horror Story put visitors in a simulated sex trafficking operation on an everyday street.

Brand: Street Grace
Client: Street Grace
Agency: BBDO Atlanta

Seize the Awkward

Suicide is the second leading cause of death among teens. At-risk youth feel alone, but there is one group they trust for support: their friends. Our task: encourage teens to talk to friends who struggle with mental health issues. But talking about mental health with friends can be... awkward. Instead of shying away from it, we leaned into awkwardness and showed how awkward moments can be opportunities to help. Ultimately, we normalized mental health conversations, making ad-aware teens 30% more likely to speak to a friend and save a life.

Brand: Ad Council
Client: Ad Council
Agency: Droga5


El desafío de Haciendo Lío era lograr recaudar dinero para colaborar con escuelas rurales. Aprovechando el anuncio del Banco Central, en el que establecía que los billetes de $2 saldrían de circulación, decidimos lanzar una campaña para rescatarlos antes de que desaparezcan.Así, #Todosx2pesos logró una recaudación de $588.500, una suma de dinero que de otra manera hubiera perdido su valor.

Brand: Haciendo Lío
Client: Haciendo Lío
Agency: Rapp Argentina

2019_pos_2019_e-3608-831_hero_1 Milwaukee Public Library How One Library Wrestled for Relevance and Won
2019_pos_2019_e-3740-212_hero_1 Seattle's Union Gospel Mission Lost Angels
2019_pos_2019_e-4181-860_hero_1 Get America Covered Coverage Coalition: A Call to Action

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