Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2024 BRONZE

Working with Cancer Pledge

The Working with Cancer Pledge is a first-of-its-kind program that encourages companies to publicly pledge to reduce cancer stigma in the workplace. In the first nine months of the campaign, 970 corporations have signed the Pledge, 50% above goal, impacting more than 30M employees around the world, with a significant portion of those living in the US. The campaign used more than $100 million in donated and paid media to raise awareness and drive corporate signups and earned 2B media impressions.

Brand: Memorial Sloan Kettering Cancer Center
Client: Memorial Sloan Kettering Cancer Center
Agency: Publicis Groupe
Language: English

2023 GOLD

The Last Photo: Changing The Face of Suicide Awareness

Not-for-profit marketing is currently beset by enormous challenges.
The revenue squeeze many organisations face (particularly smaller organisations like CALM) leaves little room for scaled marketing initiatives, at a time when services like CALM's are more required than ever.
The Last Photo is an outstanding example of effective marketing because it demonstrates the power of a blisteringly brilliant idea to overcome hurdles like these and generate responses that were totally unprecedented.
With no paid media budget, The Last Photo incited a national conversation about suicide prevention. It changed people's understanding of what suicide 'looks' like. And most importantly it saved lives.

Brand: CALM
Client: Campaign Against Living Miserably
Agency: adam&eveDDB
Language: English

2023 GOLD

Have a Word

‘Have a Word’ not only sparked a global conversation about male violence against women in London, but is driving concrete social change that will infuse our culture and impact new generations to come. The UN included it in their training materials. And the campaign has successfully influenced new policies in England and Wales that contributes to a culture of greater protection towards women.

Brand: Mayor of London
Client: Mayor of London
Agency: OGILVY UK
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Memorial Sloan Kettering Cancer Center Working with Cancer Pledge

Un Women Child Wedding Cards