Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
The majority of charitable foundations use customary channels for fundraising (sms, websites, events), but how to create a new technological, reliable and transparent way? The BELA Fund, Mastercard and Citibank developed a method of contactless payment through unique posters. As a result, the campaign “The Untouchables“ attracted a lot of media attention (PR value - $ 1 million), the promo video collected 4.8 million views, users in social networks were actively sharing the video (including 100 famous celebrities). During the project the Fund gathered 630 000 rubles. And most importantly - other funds (and not only funds) also decided to use this channel.
Brand: Fund “BELA. Butterfly children”, Mastercard, Citibank
Client: Fund "BELA. Butterfly children”
Agency: Publicis Russia
With gun violence in the US outpacing other developed nations, the need for change is clear. But the debate around solutions has largely fallen on deaf ears due to the politicized nature of the conversation. Sandy Hook Promise reframed the national debate around gun violence to focus on people, not politics. Our film showcased the fact that gun violence is preventable, when you know the signs. This message struck a chord, garnering billions of impressions, 115 Million views, and an 11X increase in signups to their Promise Leader Program.
Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York