Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2023 BRONZE

Enough 2 Share

Due to the pandemic and the George Floyd crisis in our backyard, food insecurity in Minnesota rose 40%. As the state’s major food bank, Second Harvest Heartland is responsible for 1,000 partner food shelves. The usual $1 million holiday giving goal wasn’t going to be enough. Our experimental campaign and change in approach from "giving" to "sharing" led to 47.68MM impressions, a 306% increase in social media CTR, 86% more new user web traffic, and a crisis-averting 190% increase in donations in just 8 weeks. Resulting in a 422% ROI.

Brand: Second Harvest Heartland
Client: Second Harvest Heartland
Agency: Preston Spire
Language: English

2023 GLOBAL GRAND

#flutwein - Our Worst Vintage

#flutwein brand united the wines of more than 50 independent wineries from the region. Each mudded bottle was original, representing a piece of history. Bottles were offered for donation on a crowdfunding platform from 24.07.2021.The idea of #Floodwine was developed within a few days to grab public attention. TVCs, DOOH, and social media activations put the bottles and campaign's website in the spotlight.Influencers and celebrities called for donations. We had a massive media coverage about #flutwein, as well as on the wine industry of the region.

Brand: Flutwein
Client: Ahr - a wineregion needs Help for Rebuilding e.V.
Agency: Seven.One AdFactory GmbH
Language: English

2023 GLOBAL GRAND CONTENDER

Morning After Island

For more than 10 years, the Honduran women's advocacy group GEPAE led the seemingly futile fight to repeal the ban on the morning after pill, using every play in the book: street protests, media campaigns, direct lobbying. Morning After Island is the story of how we finally found the solution outside our borders, giving an option to Honduran women and carrying our voice to the world. The global outcry gave us access to the President, and our continued efforts led to the pill being legalized on March 8, 2023.

Brand: Grupo Estratégico PAE
Client: GE PAE
Agency: Ogilvy Honduras
Language: English

FINALISTS

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