Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2023 SILVER

Shock Market

“I’ll do everything in my power to protect the American people from the epidemic of gun violence” - President Biden But after a year in office, nothing changed. Without relying on a mass shooting or a body count, Shock Market weaponized gun violence data to generate enough earned media and social conversation pressure to demand accountability from the one person who could leverage his executive power to take action. And a little over a month and 2.49B earned media impressions later, he actually did.

Brand: Change the Ref
Client: Change The Ref
Agency: MullenLowe US
Language: English

2023 BRONZE

We are life-changing careers. We are the NHS.

No institution has faced as many challenges as the NHS recently, from the COVID-19 pandemic, a Cost-of-Living Crisis, or the first-ever nursing strike. And yet, through the highly flexible platform of ‘We Are The NHS’, we inspired 23,810 people to embark on meaningful NHS careers. By reminding people of the personal benefits of a nursing career - making a difference to other people’s lives whilst allowing you to grow like no other career - we saved £278 million in alternative staffing costs, delivering the continued protection of the nation’s health.

Brand: NHS
Client: NHS England
Agency: MullenLowe UK
Language: English

2023 BRONZE

Victim Cardigan

To prevent exploitation of women in the sex trade, the anti-prostitution organization Talita focused on the root cause: men buying sex. Disturbingly, one in ten Swedish men confess to this, each with a justifying excuse. Leveraging the idiom Swedish “wearing the victim cardigan” (i.e. the local equivalent of “playing the victim card”) we put a spotlight on these absurd excuses, igniting a nationwide discussion about prostitution’s real victims. This effort shifted public attitudes among 9% of the male population.

Brand: Victim Cardigan
Client: Talita
Agency: Åkestam Holst NoA
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers