Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
26. WOSP Final
How to engage millions of Poles in a charitable fundraiser, beat a record-breaking collection, and remain a media darling? The answer is commitment. GOC C is created by people. We managed to create something unlike any other charitable and philanthropic work. It is a social movement on an unprecedented, global scale. Our philosophy is rooted in creating an experience, community, commitment and a grass-roots initiative. Our results serve as a proof of the winning formula. GOC C proves that everyone can do good and their help really matters.
Brand: Fundacja Wielka Orkiestra swiatecznej Pomocy
Client: Fundacja Wielka Orkiestra swiatecznej Pomocy
Agency: Fundacja Wielka Orkiestra swiatecznej Pomocy
The majority of charitable foundations use customary channels for fundraising (sms, websites, events), but how to create a new technological, reliable and transparent way? The BELA Fund, Mastercard and Citibank developed a method of contactless payment through unique posters. As a result, the campaign “The Untouchables“ attracted a lot of media attention (PR value - $ 1 million), the promo video collected 4.8 million views, users in social networks were actively sharing the video (including 100 famous celebrities). During the project the Fund gathered 630 000 rubles. And most importantly - other funds (and not only funds) also decided to use this channel.
Brand: Fund “BELA. Butterfly children”, Mastercard, Citibank
Client: Fund "BELA. Butterfly children”
Agency: Publicis Russia