Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

FILTER BY:

PROGRAM

Child Focus - Closer than you think

For International Day Missing Children’s Day, 2017, Child Focus, the Belgian center for missing children, launched a new campaign. Following their tagline, ‘Together we will find them’, the campaign aimed to inspire Belgian citizens to actively contribute to the cause of finding missing children. The campaign managed to increase the number of shares of missing child posters on social media by a staggering 387%, and even resulted in a missing child being found and returned home safely.



Brand: Child Focus
Client: Child Focus
Agency: Wunderman Antwerp - These Days

To the last tree standing

Thanks to the innovative approach to the definition of the target group and the unique idea for a communication strategy, it was possible to achieve a breakthrough in the protection of one of the most valuable natural places in the world - the Bialowieza Forest. The campaign effectively involved and activated young Poles - over 20,000 petitions were signed, and nearly the entire world learned about the Białowieża Forest and its situation.


Brand: Greenpeace
Client: Greenpeace
Agency: Ogilvy

Is given to Everyone

In order to convey the message about the effectiveness of rehabilitation after a stroke, the most popular football club of the country changed its champion slogan "Its not given to everyone" to the opposite (by removing the particle "not") before the match with the most important rival - Zenit from St. Petersburg. A few seconds before the match, Petya Buravtsev, a young Spartak fan who survived the severe form of a stroke and underwent rehabilitation, first rose from the stroller and, in front of 45,000 spectators, made a symbolic blow to the ball. On his T-shirt was the inscription"Is Given Nevrohelp.info To Everyone", she directed to a site where families in whom there was a stroke could find all the necessary information.


Brand: Takeda/Nevrohelp.info
Client: Takeda Pharmaceuticals International
Agency: TWIGA Communication Group

2019_au_2019_098_hero_1 The Dry July Foundation The Reclaiming of Dry July
2019_ca_2019_e-171-614_hero_1 Assaulted Women's Helpline (AWHL) Abuse Exposed
2019_ro_2019_66_hero_1 HOSPICE Casa Sperantei Romania without HOSPICE
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years