Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
A Meme Gallery
The general learning disabled, due to lack of social interaction, are often neglected and forgotten. Can the power of technology bring equality to this community, help them voice their identity? We created a HTML5 digital gallery of artwork of 36 general learning disabled individuals. Users were able to engage these individuals by spending 1 RMB using WeChat Pay to purchase their painting. On the same day we urged every WeChat user to donate their “Moment”and frame this painting on their social space, linking public care into a continuing digital gallery.
Embrace "Talking Save Lives"
In Lebanon, people simply do not discuss mental illness as it is perceived as a shameful taboo. Consequently, a person loses their life to suicide every 2.5 days. People who suffer from a mental illness suffer in silence. Our objective was to break the silence surrounding mental illness and to launch the suicide helpline, inviting people to talk about mental health. We needed to destigmatize the topic of suicide and create an environment for mentally ill people and their families to reach out.
Agency: Leo Burnett Beirut