Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2022 BRONZE

Børns Vilkår Empty Chairs

Børns Vilkår’s “skolens tomme stole” report shows 75.000 children in Denmark miss school because of mental health issues. Addressing the problem, we placed 500 empty chairs in front of the Danish parliament. The Empty Chairs spiralled into cultural conversation, hit the frontpage of Politiken and Berlingske, were featured in national news, and Pia Olsen Dyhr rewrote her speech addressing the subject at the opening of Danish Parliament. The story reached 2,7 million Danes within 24 hours and generated an estimated media value of +2.000.000 DKK – with zero media investment.

Brand: Børns Vilkår Empty Chairs
Client: Børns Vilkår
Agency: Uncle Grey
Language: English

2022 BRONZE

#MixForBoobs

Never has a €7k media budget gone further for a good cause … and contributed to an excellent business outcome. NRJ and Pink Ribbon combined an ingenious insight, that DJ movements on mixing decks replicate breast self-examination techniques, with rich social media content where boob-shaped double vinyls played informative instruction tracks. #MixForBoobs achieved an astonishing reach of 712,000 18-34yo women on Facebook/Instagram and 560,000 18-34yo on TikTok in a total available market of 1.3m, and NRJ listenership increased 16%.

Brand: NRJ Radio & Pink Ribbon
Client: NRJ
Agency: Ogilvy Social Lab
Language: English

2022 BRONZE

LASKA UPCYCLE MERCH

Together with Laska charity store, our agency created a project that changed the way companies use and produce their branded clothes. The main goal of this project was to make the Earth a bit cleaner while keeping the spirits up. We gave a second chance to clothes that already existed and already lived their lives by making them a part of someone's corporate culture. As a result, in the first month, we received 3,7 m media impressions and 27 businesses (42 000 people) that joined our project.

Brand: Laska
Client: Laska Charity Store
Agency: Bickerstaff.734
Language: English

FINALISTS

AdCouncil Fentanyl Awareness Substitute Dealers

Down Syndrome International Meet Kami

Magna fundraising Children: Testimony of War