Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2021 BRONZE

The real march for life

In order to motivate Slovaks to financially support a project like children’s healthcare in Africa, we confronted them with a short online documentary of a four-day march of an African woman with a sick child to the Magna hospital in Congo. We named the documentary „The real march for life“, as a paraphrase of the renowned anti-abortionists’ march through Slovak cities. This caused controversy and attracted attention of the media, influencers and ordinary people. Organic spreading and spontaneous PR gave the campaign its wide reach, with minimal media expenses.

Brand: Magna fundraising
Client: Magna
Agency: Istropolitana Ogilvy
Language: English

2021 BRONZE

Blood Unity

Donner Sang Compter (a non-profit in Lebanon) wanted to help with a prevalent healthcare challenge of low voluntary blood donations. Truth is, blood is a precious resource but on the Day of Ashura, blood was spilled and wasted as ‘sacrifice’. So, we created “Blood Unity”. encouraging people to sacrifice their blood by donating it and benefitting others who needed it, instead of spilling and wasting it. And converted a ritual of bloodletting into one of bloodgiving. Despite low budgets, we influenced a positive change, saved lives, and hit national records.

Brand: Donner Sang Compter
Client: Donner Sang Compter (DSC)
Agency: FP7 McCann Dubai
Language: English

2021 BRONZE

The Bread Exam

In Lebanon, only 1 in 10 women have ever performed a breast self-exam. With The Lebanese Breast Cancer Foundation, we helped women take their health into their own hands. Because traditions prevent women from talking about their bodies, we created a bread recipe video demonstrating the steps of a breast self-exam by pressing dough with a culturally sensitive call-to-action #Khabazte (Have you baked bread?). With The Bread Exam, we found a way into women’s kitchens and their lives, effectively transforming a regular kitchen experience into a life-saving reminder.

Brand: Lebanese Breast Cancer Foundation
Client: Lebanese Breast Cancer Foundation (LBCF)
Agency: FP7 McCann Dubai
Language: English

FINALISTS

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