Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2022 GLOBAL GRAND CONTENDER

293 588 safe sleeps across Aotearoa

Bad things happen in threes. Three challenges thwarted Women’s Refuge’s efforts to liberate Aotearoa’s women and children from violence. 1. Family violence continued to increase. 2. Aotearoa’s charities faced flatlining support. 3. Covid hit them hard. The traditional fundraising approach barely kept the 40 refuges afloat. Reframing Women’s Refuge as an accommodation provider with one thing to stand for – “Safe Nights” – successfully brought them into the national consciousness. Raising $5.87m to narrow the gap between demand and their ability to help. Delivering 293,588 safe sleeps for vulnerable families.

Brand: Women's Refuge
Client: National Collective of Independent Women’s Refuges Inc
Agency: EightyOne
Language: English

2022 GLOBAL GRAND CONTENDER

Undercover Avatar

During lockdown abused children were trapped. They could not normally reach youth protection association. Enfant Bleu decided to go undercover in Fortnite. There we created an avatar whose mission was not to play but to talk with players using the in-game chat, hijacking the game communication system. Every day we chatted with more than 30 kids. The avatar reached the government, which launched a task force to generalize the operation. They made 10 legislative proposals and the avatar even got rewarded by Europol as 2021’s most innovative operation.

Brand: Association L'Enfant Bleu
Client: Association L'Enfant Bleu
Agency: Havas Play
Language: English

2022 GLOBAL GRAND CONTENDER

Motherland Pride

KyivPride created a new symbol of human rights defense - the Motherland that has to support and defend all her children. It has found a broad response among society. The project “Mother will understand and support” owing to public reaction gained huge audience and coverage by mass media and social networks with lightning speed. During the first three days the promotion became the main newsbreak of the country judging by the requests in the Web. The event became the subject of discussion in Ukraine as well as beyond its borders.

Brand: KyivPride
Client: KyivPride
Agency: Saatchi & Saatchi Ukraine
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers