Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2021 GLOBAL GRAND

Gracie

There’s no greater deterrent than getting caught red-handed, but with limited volunteers, Street Grace couldn’t intercept more child sex buyers seeking to arrange services via text messages. We created Gracie, an artificially intelligent chatbot that intercepts and fools sexual predators into thinking a real child is being sold for sex. Over the first five months of Gracie's launch, she doubled the number of intercepts, while also creating the single biggest verifiable study on sex trafficking.

Brand: Street Grace
Client: Street Grace
Agency: BBDO Atlanta
Language: English

2021 GLOBAL GRAND CONTENDER

Project84: Changing the way the UK treats male suicide

Male suicide is the single biggest killer of men under 45. But how do you get people talking about an issue nobody wants to talk about? That was the question we set out to answer, when 84 haunting statues suddenly appeared on top of the ITV tower, one cold morning in March...

Brand: CALM
Client: Campaign Against Living Miserably
Agency: adam&eveDDB
Language: English

2020 GRAND

Truck Art Childfinder

Thousands of children go missing in Pakistan, a large number of whom are trafficked quickly to various parts of the country, some areas into which traditional media doesn't penetrate.To help recover these children, we collaborated with conceptual artist Samar MinallahKhan to paint portraits of missing children as Truck Art on the back of trucks. These vehicles traveled across Pakistan spreading awareness of the missing children and a hotline. More than 3,000 calls poured in with several leads, which has so far led to the recovery of seven children.

Brand: Berger Paints / Roshni Helpline
Client: Roshni Helpline
Agency: BBDO Pakistan
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers