Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
It's On Us
The Its On Us campaign, launched in direct partnership with The White House, is a cultural movement to fundamentally reframe the conversation around sexual assault and inspire all of us to do something, big or small, to prevent it. The campaign was so successful that it forever changed the way The White House creates and launches social awareness campaigns.
Brand: It's On Us
Client: The White House
Talking is Teaching: "Talk, Read, Sing"
By age 3, low income children have heard 30 million fewer words than their affluent peers which has devastating long term consequences. We were tasked with getting low income moms to talk more to their babies to help close this gap. So, we created babies clothes and turned their everyday routines into an opportunity to grow their baby's brain. The result was a communications and public health program that is giving every child in Oakland better odds at being school ready and eventually getting out of poverty.
Brand: Bay Area Council/Too Small to Fail
Client: Bay Area Council
Agency: Goodby Silverstein & Partners