Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro

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PROGRAM

2019 GRAND

The Bridal Uniform

To raise awareness against child marriages in Pakistan, we created a first-of-its-kind "Bridal Uniform" — one that highlighted the true cost of an early marriage for girls: education. Collaborating with the country's leading bridalwear designer, we designed a dress which merged a school uniform with traditional embroidery patterns shown by Pakistani brides on their elaborate outfits. We launched the dress by hijacking the country's largest Bridalwear fashion show. The PR resulted in members of parliament taking notice and the country's Islamic Council reviewing the previous law to now protect girls.

Brand: UN Women
Client: UN Women
Agency: BBDO Pakistan
Language: English

2019 GOLD

La peor novela

Unicef nos pidió una nueva campaña en contra del matrimonio infantil. En vez que una campaña, hicimos una telenovela. Para generar escándalo y provocar la discusión y el cambio desde adentro. Fue una apuesta, pero ganamos.Conectamos, impactamos, provocamos una reacción fuerte y a todos los niveles. Después de la novela, el rechazo al matrimonio infantil aumentó un 40%. Logramos finalmente el cambio esperado. Un cambio cultural y social, que ha llegado hasta la política, que se ha activado para la ley que prohiba definitivamente el matrimonio infantil en RD.

Brand: UNICEF
Client: Unicef
Agency: Pagés BBDO
Language: Spanish

2019 GOLD

THE VIRTUAL CRASH BILLBOARD

Starting on March 22nd, a specially designed billboard was placed all over the Paris area to raise awareness about the dangers of being a careless pedestrian. Equipped with a motion detector, speaker, and camera, the smart billboard made the sound of squealing tires whenever a pedestrian attempted to cross the road while the “red man” was on. The frightened faces of the disobedient pedestrians were projected directly onto the billboard and shown alongside the caption: “Don’t risk looking death in the face. Check the lights and cross safely”.

Brand: THE VIRTUAL CRASH BILLBOARD
Client: Direction Régionale et Interdépartementale de l'Équipement et de l'Aménagement
Agency: Serviceplan (France)
Language: English