Positive Change - Social Good: Non-Profit

#demarretastory

Brand: Ministère du Travaill
Client: Ministère du Travail
Agency: Gyro Paris
Language: French

Young Bride

For RDFL’s 3rd campaign against child marriage, we went with the tide and created an e-matchmaking platform for child brides. The services provoked many people, got law enforcement involved. The campaign gained a slot on the most popular night show in the country which boosted our total impressions to 6 M. 
More than 3000 people took to the streets, and 2942 signed petitions to make child marriage illegal. In the end the law made its way back to parliamentary discussions.

Brand: Young Bride
Client: RDFL
Agency: J. Walter Thompson Beirut
Language: English

Abaad #ShameOnWho

Through a fully integrated campaign entrenched in  real rape survivors testimonies, we brought the country’s attention to the rape taboo, launching an unprecedented conversation that bluntly exposed a patriarchal society that shames and blames women survivors of rape. Through the campaign’s massive local and international resonance, for the first time, we managed to break the silence around rape. We shifted the blame from the victims to the rapists, and most importantly we empowered 238 rape survivors to speak up and report their rape cases, finally paving the way for justice.

Brand: Abaad
Client: Abaad
Agency: Leo Burnett Beirut
Language: English