Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2019 GOLD

THE VIRTUAL CRASH BILLBOARD

Starting on March 22nd, a specially designed billboard was placed all over the Paris area to raise awareness about the dangers of being a careless pedestrian. Equipped with a motion detector, speaker, and camera, the smart billboard made the sound of squealing tires whenever a pedestrian attempted to cross the road while the “red man” was on. The frightened faces of the disobedient pedestrians were projected directly onto the billboard and shown alongside the caption: “Don’t risk looking death in the face. Check the lights and cross safely”.

Brand: THE VIRTUAL CRASH BILLBOARD
Client: Direction Régionale et Interdépartementale de l'Équipement et de l'Aménagement
Agency: Serviceplan (France)
Language: English

2019 GOLD

7-Second Resumes

Grads of Life needed a campaign that could transform the perceptions and practices of hiring managers and give opportunity youth a fair chance at employment. 7-Second Resumes was an innovative video format that broke through short attention spans and highlighted the overlooked life skills of these youth. By significantly increasing candidate familiarity and perceptions, we grew average monthly web inquiries from 2 to 45 and changed the way companies view nontraditional talent.

Brand: Grads of Life
Client: Grads of Life
Agency: 22squared
Language: English

2019 GOLD

WeCounterHate

Fighting hate speech through awareness, education or yelling doesn’t work, it just fuels it. Instead, we built an AI-driven bot that identifies hate speech on Twitter, and then sends an automated reply to hate speech authors that they needed to make an impossible decision: retweet and fund a donation to an anti-hate organization or delete their tweet. To date, 9 million fewer people have been exposed to hate speech on Twitter.

Brand: WeCounterHate
Client: Life After Hate
Agency: POSSIBLE - Seattle
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers