Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2019 SILVER
2019 SILVER
Clasico Dogs
SNIFF's Clasico Dogs was a campaign aimed at increasing dog adoption by debunking the myth around adopted dogs and their ability to learn new tricks. People in the UAE don’t adopt dogs because they believe you can’t teach an old dog new tricks. SNIFF decided to disprove this wrongful statement. We showed that our dogs can not only learn tricks, but they can also learn to love football. By turning pity dogs into Clasico football heroes, SNIFF fought the stigma, busted the wrongful myth, and found warm homes for them.
Brand:
SNIFF
Client:
SNIFF Middle East
Agency:
TBWA/RAAD
Language:
English
2019 SILVER
Making this place their home
"Plant trees under whose shade you won't ever sit." Thus goes the famous sayingabout giving selflessly.
Retired senior citizens in Lebanon, once-upon-a-time, contributed to its golden era.
But, today, with the economy deteriorating and children unable to take care ofparents, they remain helpless and alone.
We gave them the dignity they deserved, by not giving them charity, but by empowering them through an innovative new medium (a payment card).
And designing a live ecosystem for them to experience living with dignity - supermarkets, cafes, home renovations, medical help.
Brand:
Beit Al Baraka
Client:
Beit el Baraka
Agency:
FP7 McCann Beirut
Language:
English
FINALISTS
AdCouncil Fentanyl Awareness
Substitute Dealers
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
