Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
"Give something that means something"
When the Red Cross needed to increase fundraising during the all-important Holiday season, we realized securing more monetary donations required securing more PSA media donations. We discovered the key to appealing to PSA Directors was appealing to their audience. We did this by creating a campaign that recaptured the true meaning of the Holidays, and invited people to give something that means something. This appealed successfully to PSA Directors, who increased our National airtime by 2.5 times, and led to a 28% increase in donations, well above our +5% goal.
Brand: American Red Cross
Client: American Red Cross
Agency: BBDO New York
Keep Her In The Game
By age 14, girls drop out of sports at twice the rate boys do. In revealing this statistic, our fundraising campaign for the Womens Sports Foundation united all those touched by women's athletics and got them to post pictures of themselves as 14-year-old athletes. They helped the WSF spread the message to keep girls in the game an idea that launched a new platform for the WSF. The efforts resulted in overwhelming support and donations, giving the WSF the boost they needed to keep more girls in the game.
Brand: Women's Sports Foundation
Client: Women's Sports Foundation
Agency: TBWA\Chiat\Day Los Angeles
BAM and then it hits you.
BAM is about to celebrate its 150th anniversary however; much of what was happening there was overshadowed by the cultural offerings in Manhattan. In order for BAM to compete with these more recognized places for ticket buyers and sponsors, BAM needed to establish a strong brand. So we tapped into our targets universal desire for daring programming with our insight: BAM performances are ones you NEVER forget. Our campaign idea, "BAM and then it hits you," showcased how BAM moments linger. Not only did the campaign result in attracting its largest audience and new sponsors, but the tagline has slipped into NYC vernacular- truly establishing BAM as a destination for those creatively unafraid.
Brand: Brooklyn Academy of Music
Client: Brooklyn Academy of Music