Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2019 SILVER
2019 SILVER
Waiting for a Good Cause
"Change one Life" foundation needs money to produce video profiles for children in asylums who are waiting to be adopted. MegaFon, one of the largest mobile operators, became a partner of the project. The campaign turned subscribers’ waiting time into a good for those who are also waiting. When subscriber called the hotline, every second of waiting was converted into 1 ruble for children waiting to be adopted. As a result, 1.5 million seconds of waiting turned into 1.5 million rubles of financial aid. With this amount, the foundation made 591 video profiles, and 63 children have found their families.
Brand:
'Change one life' charitable foundation
Client:
Change one life' charitable foundation
Agency:
Young and Rubicam FMS
Language:
English, Russian
FINALISTS
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Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
