Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2019 GOLD
A TEAM OF ONE
This is the worst team in the world, but won the respect of Yao Ming and millions.
Ye Sha, a teenage boy who loved basketball, passed away on April 27 2017 and the organs he donated saved the lives of seven people. About 300,000 Chinese are on waiting lists every year. The organ supply-demand ratio is 1:30.
In order to boost voluntary donations, we found five organ recipients of Ye Sha. We formed a basketball team named after the boy, and brought to life his unrealized dream.
Ye Sha's team sent out a challenge letter to professional basketball teams on the WeChat social network. The message was put on the table of CBA. In the end, they agreed to a friendly match during the WCBA All-Star Game.
Brand:
Tencent Foundation
Client:
Tencent Foundation
Agency:
Loong
Language:
Mandarin
2019 GOLD
El Mambo Se Arrienda
Está categoría reconoce los esfuerzos de organizaciones sin ánimo de lucro que con sus esfuerzos de comunicación, generaron un impacto en la sociedad. Este caso relata la historia de cómo un simple aviso de “Se Arrienda”, evitó que uno de los patrimonios culturales más importantes de Colombia cerrara sus puertas y pudiese de esta manera, continuar con su misión social de compartir conocimiento con los colombianos, crear memoria y salvaguardar el patrimonio artístico del país.
Brand:
El MAMBO se arrienda
Client:
Museo de Arte Moderno de Bogotá - MAMBO
Agency:
DDB Colombia
Language:
Spanish
2019 GOLD
Play Unified
In Belgium and the Netherlands, thousands of athletes with intellectual disabilities long to join in and take their place on the playing field. But the sports clubs didn’t want to play ball. How can we convince clubs to give them a place, without huge resources, great reach or enthusiasm at the clubs?
Brand:
Special Olympics
Client:
Special Olympics Belgium
Agency:
LDV United
Language:
English
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
