Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro



Making something of Nothing

At a time of great need, facing a problem of daunting scale, the barrier that nothing can end hunger was tuned on its head to become a brand and a rallying cry for our state. New distribution channels, new brands and new customers were all evidence that an idea can tackle even the biggest of problems.

Brand: Rhode Island Community Food Bank
Client: The Rhode Island Community Food Bank
Agency: Nail Communications

Be That Woman

The Washington Area Women's Foundation started the "Be That Woman" movement in 2009 to attract a new breed of socially connected donors during the recession. Based on the insight that when we invest in women and girls, we all grow, the movement employed a powerful, animated viral video, blogger outreach, a website with consumer generated content and social media to build a community of engaged supporters. That year they raised nearly as much as they had in the previous 3 years combined. And the average donation size was up 35%.

Brand: Washington Area Women's Foundation
Client: Washington Area Women's Foundation
Agency: RP3 Agency

Here's to Doing Good: Finnegans Brand Re-launch

After nine years on the regional scene, beer drinkers had heard of Finnegans, but surprisingly few were aware of their charitable mission- to fight poverty by giving 100 percent of the company's profits to local charities. Yes, 100 percent, as in every last penny. When asked to revitalize the Finnegans brand, increase its distribution and sales, and gain more awareness and understanding of the righteous mission behind the brand, we saw that as a ten-gallon opportunity.

Brand: Finnegans Irish Amber
Client: Finnegans Irish Amber
Agency: Martin Williams

2019_pos_2019_e-3608-831_hero_1 Milwaukee Public Library How One Library Wrestled for Relevance and Won
2019_pos_2019_e-3740-212_hero_1 Seattle's Union Gospel Mission Lost Angels
2019_pos_2019_e-4181-860_hero_1 Get America Covered Coverage Coalition: A Call to Action

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