Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2020 SILVER

NHS 'We are nurses. We are the NHS.'

After years of NHS real term funding cuts, staff shortages and costly recruitment practices, we have narrowed the shortfall and reversed a catastrophic decline in UCAS nursing applications. We have laid the foundations of a critical legacy, building for the future, not just the now, transforming the NHS’ long-term recruitment strategy and saving the NHS millions with a campaign ROI of £14.9:1. Most importantly, we’ve helped protect our nation’s health, particularly pertinent as Britain faces its ‘greatest threat since World War Two’.

Brand: National Health Service
Client: NHS England
Agency: MullenLowe London
Language: English

2020 SILVER

Your Army Needs You

To meet ambitious recruitment targets in a competitive job market, we needed to raise awareness that the Army were recruiting, and show what the Army offered this generation that they couldn’t find elsewhere. In a modern-day Britain overlooking and undervaluing young people, the campaign challenged stereotypes put on our audience, and showed how the Army spotted their potential. The campaign earned reach of 4.8 billion in 1 week, increased awareness that the Army were recruiting to a 7 year high, and drove a 71% increase in applications after a month.

Brand: The British Army
Client: Capita
Agency: Karmarama
Language: English

2020 SILVER

Point of View

Gun violence in schools is a national tragedy, but for years, we've been trapped in a polarized stalemate on this issue. Sandy Hook Promise has an effective and unifying solution: empowering individuals to prevent violence by educating them on the signs. To spotlight this solution, we had to show audiences a school shooting from a never-before-seen perspective: the shooter's. With just $171K in total media budget, our PSA garnered 439MM impressions, earned media worth 26x our paid investment, and increased the likelihood of key prevention behaviors by 30-66%.

Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers