Special Olympics Belgium

Special Olympics Netherlands

LDV United *Lead Agency

Tomas Sweertvaegher, Strategic Director
Dimitri Mundorff, Client Services Director
Innie Tran, Account executive
Dennis Vandewalle, Copywriter
Dries De bruyn, Art director
Kristof Snels, Creative director
Jeffrey Uten, Designer

Q&A Communicatie

Jan Driessen, Strategic director
Chris Janssen, Strategy
Manon Bonnier, Project manager
Casper Schins, Content strategy
Eva Verlaan, Junior Social media strategist

Wavemakers

Elke De Mayer, PR strategist

In Belgium and the Netherlands, thousands of athletes with intellectual disabilities long to join in and take their place on the playing field. But the sports clubs didn’t want to play ball. How can we convince clubs to give them a place, without huge resources, great reach or enthusiasm at the clubs? The campaign created a fundamental change in attitude and a U-turn in the sportsworld. Six months after the start of the campaign, thousands of special athletes play in clubs, while federations, clubs and cities created thousands more places.