Shopper Marketing: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.

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Coca-Cola Share It Forward

In the summer of 2014, two of the worlds most inclusive brands, Walmart and Coca-Cola, teamed up to inspire shoppers to share over a million icy cold Cokes to get the happiness started and then Share it Forward, thus connecting retailer, shopper and brand for something powerful. The Walmart Exclusive Share it Forward Event succeeded with an unprecedented commitment to execution excellence. The millennial targeted, socially supported plan surpassed expectations, resulting in distributing 1.2MM icy-cold coke and drive double digit lifts on 20oz months following.


Brand: Coca-Cola
Client: Coca-Cola
Agency: Shopper Events

ROCK YOUR COVERGIRL

Our shopper wants a place where she can explore, be inspired, and find products from a brand that reflect who she is. One of the key competitive advantages for the COVERGIRL comes from the COVERGIRLs themselves who each have a real story, unique personalities, and a different look. We used online ads, social media, newspaper inserts and bold in-store displays to connect with shoppers and inspire them to Rock their COVERGIRL at Walmarts Everyday Low Prices, growing Walmarts share of COVERGIRL to the highest level in 24 months.


Brand: COVERGIRL
Client: Procter & Gamble
Agency: Saatchi & Saatchi X

Made with American Jobs

Shoppers want to buy products manufactured in the U.S., so we showcased P&G factory workers who make the products she trusts Crest and Tide and linked them to factories in U.S. hometowns. We shared this message in traditional media, online, and in-store, resulting in a 29% increase in merchandising that grew share in all featured categories. The results are significant as it is the first time brands were able to be linked and gain scale across one cohesive platform that was a key initiative of Walmart beyond a seasonal event.


Brand: Tide, Bounty, Crest, Oral B + Other P&G Brands
Client: Procter & Gamble
Agency: Saatchi & Saatchi X

2019_sme_2019_e-411-574_hero_1 Starbucks® Coffee Starbucks®: The Case of the Missing Pumpkin
2019_sme_2019_e-457-459_hero_1 Purina Purina Salute to Service Dogs
2018_cn_2018_127_hero_1 Watsons Taiwan 1 dollar get 1 free promotion ~The cost of trying
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