Shopper Marketing: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.



Follow Lolo Run

For Family Dollar to win the P&G/Olympics game, it needed more of an emotional message to connect with their shopper. And a differentiating message to stand out from their competition down the street. And Family Dollar shopper (and Olympic hurdler), Lolo Jones knows a lot about life's hurdles. The Follow Lolo Run program shared her story building up to and during the games, reminding shoppers that Family Dollar and P&G offers the right tools and support to be a champion every day, while growing sales +9% beyond the previous year.

Brand: Procter & Gamble
Client: Procter & Gamble
Agency: Upshot

The Art of Shopper Marketing: Purex's Shock and Awe at Walmart

In January 2011, we launched Purex Complete Crystals Softener at Walmart. The natural crystal-based fabric softener provided long lasting freshness, but it carried the highest price tag in the category. Through an integrated educational offensive, we drove awareness and trial for Purex Crystals among Walmart's price sensitive shoppers. From home to store to shelf, our campaign reached consumers along their entire path to purchase. The initiative disrupted auto-pilot shopping and generated new consumption dollars, which drove category growth for Walmart and sales for Purex.

Brand: Purex
Client: HENKEL
Agency: Zooka Creative

"Every Day is Different" Regimen-Driving Platform

During her period, the college female shopper didn't understand that her tampon and pad leaks were most often caused by not varying her products' absorbency as her flow varied. We set out to change that. Our objectives were to grow sales by at least 1 point for Tampax and Always at Walmart and to reverse the share loss trend of both brands. We achieved these goals during the 8-week event (sales growth- 1.1 points and +2% upward sales trend) all by showing the shopper that Every Day Is Different.

Brand: Always and Tampax
Client: Procter & Gamble
Agency: Saatchi & Saatchi X

2019_sme_2019_e-411-574_hero_1 Starbucks® Coffee Starbucks®: The Case of the Missing Pumpkin
2019_sme_2019_e-457-459_hero_1 Purina Purina Salute to Service Dogs
2018_cn_2018_127_hero_1 Watsons Taiwan 1 dollar get 1 free promotion ~The cost of trying

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