Walmart

Charlie Lairamore, Sr. Manager, Marketing Creative - Special Projects
Caroline Ewing Burd, Director of Marketing, Broadcast Content Development
Kathrine Mowrey, Senior Marketing Manager, Media
Javier Delgado-Granados, Director of Marketing, Campaign Development
Michael Chao, Marketing Manager
Haley Prowell, Associate Marketing Manager
Jennifer Sheets, Director of Marketing, Routine Trip
Mille Alderman, Assistant Marketing Manager II, Social
Tara Llewellyn, Marketing Manager, Social
Aaron Malyk, Sr. Manager, Digital Content

Saatchi & Saatchi *Lead Agency

The Mars Agency

Brand Networks

Starcom

Tiny Horse

In 2015, Walmart launched its Fight Hunger. Spark Change. initiative to create a more customer-centric hunger donation program. This new approach created a genuine 3-way partnership between the retailer, its brand partners and its customers to make a huge local impact on the fight against hunger. This highly collaborative, socially supported omnichannel initiative made it so easy for Walmarts Millennial target to participate that it blew past its initial goals, securing 78.8M meals and resulting in Feeding Americas largest campaign to date.