Shopper Marketing: Single-Retailer Program- Mass Merchants
For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.
Kellogg's Walmart Back-to-School Program
In 2010, the United States was in the middle of a deep recession that impacted manufacturers, retailers, and shoppers alike. The Kellogg Company experienced one of its toughest back-to-school (BTS) seasons ever and, worth $22 billion,1 losing at BTS meant losing the year. Competition was fierce, but rival brands were thriving because of their longstanding school-giving programs that tapped in to Mom's desire to further her kids' education.
Client: The Kellogg Company
Agency: The Integer Group
Diet Coke and Target Young Designer Challenge
Carbonated Beverage category sales were soft at Target. An aging loyal population & macro-economic factors have been driving a decline of carbonated beverages overall. Diet Coke and Target partnered to surge excitement back into the category with The Young Designer Challenge campaign. We set out to introduce the new Diet Coke re-designed packaging by aligning with fashion and style, to capture the attention of a younger generation, while increasing Target beverage sales. The program drove Target $ share increases for both total Coca-Cola Portfolio and for the Diet Coke brand.
Brand: Diet Coke
Client: Coca-Cola North America
Febreze Fall and Holiday Innovation Plan
During the holidays, shoppers used seasonal scents to finish off their dcor. But they were going to specialty stores for those scents. Our task was to disrupt women as they shopped and showcase the Febreze scents available at Walmart. Our fall and holiday retailtainment pallets revolutionized the way air care was displayed. A pumpkin-shaped pallet and a life-size Christmas tree brought an unexpected seasonal scent experience to the store. We reversed a declining brand and category, producing $124 million in sales and a 34.9% Febreze share for Walmart
Client: Procter & Gamble
Agency: Saatchi & Saatchi X