Shopper Marketing: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.



Axe Start His Journey

Axe nationally targeted an older teen. At Walmart, this left a void for our core mom shopper and sales suffered as she felt Axe wasn’t right for her younger son just entering puberty. So, we did something radical, spoke directly to gatekeeper mom at Walmart with the objective of driving incremental sales. We used a targeted Omni-channel approach beating all benchmarks of engagement and more than doubling our sales growth goal. Axe and Walmart became the Walmart Mom’s trusted partners to Start His Journey.

Brand: Axe
Client: Unilever
Agency: Team Unilever Shopper

Colgate Save Water at Walmart

Colgate needed to capture the attention of Walmart customers shopping for toothpaste on autopilot and convince them to buy higher margin products. In 2016, Walmart had launched Project Gigaton, inviting suppliers to join them in reducing greenhouse emissions by 1 Gigaton by 2030. Colgate embraced this challenge and offered value-focused Walmart shoppers a way to help the environment without paying extra: turning off the tap while brushing their teeth. The campaign resulted in a sales growth for premium Colgate products and saved up to 1.2 billion gallons of water.

Brand: Colgate
Client: Colgate-Palmolive
Agency: Geometry

Cheerios Moments of Good

By using the scale of retail brands like Walmart and Cheerios to bring goodness and infectious positive energy into the world, while surprising shoppers with random acts of goodness, the Moments of Good program proves that freely sharing goodness and happiness can not only delight shoppers, improve engagement and drive a 16% sales list on participating products; it can also lift the entire Walmart cereal category 1.45%

Brand: Cheerios
Client: General Mills
Agency: Shopperworks

2019_sme_2019_e-411-574_hero_1 Starbucks® Coffee Starbucks®: The Case of the Missing Pumpkin
2019_sme_2019_e-457-459_hero_1 Purina Purina Salute to Service Dogs
2018_cn_2018_127_hero_1 Watsons Taiwan 1 dollar get 1 free promotion ~The cost of trying

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