Shopper Marketing: Single-Retailer Program- Mass Merchants
For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.
Axe Start His Journey
Axe nationally targeted an older teen. At Walmart, this left a void for our core mom shopper and sales suffered as she felt Axe wasn’t right for her younger son just entering puberty. So, we did something radical, spoke directly to gatekeeper mom at Walmart with the objective of driving incremental sales. We used a targeted Omni-channel approach beating all benchmarks of engagement and more than doubling our sales growth goal. Axe and Walmart became the Walmart Mom’s trusted partners to Start His Journey.
Agency: Team Unilever Shopper
Colgate Save Water at Walmart
Colgate needed to capture the attention of Walmart customers shopping for toothpaste on autopilot and convince them to buy higher margin products. In 2016, Walmart had launched Project Gigaton, inviting suppliers to join them in reducing greenhouse emissions by 1 Gigaton by 2030. Colgate embraced this challenge and offered value-focused Walmart shoppers a way to help the environment without paying extra: turning off the tap while brushing their teeth. The campaign resulted in a sales growth for premium Colgate products and saved up to 1.2 billion gallons of water.
Cheerios Moments of Good
By using the scale of retail brands like Walmart and Cheerios to bring goodness and infectious positive energy into the world, while surprising shoppers with random acts of goodness, the Moments of Good program proves that freely sharing goodness and happiness can not only delight shoppers, improve engagement and drive a 16% sales list on participating products; it can also lift the entire Walmart cereal category 1.45%
Client: General Mills