Commerce & Shopper: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.

2022 BRONZE

Protect Your Court

By leveraging data and insights to show the high indexing of DIY motor oil shoppers in sports gaming, Mobil 1 was able to differentiate from their competition as the Official Motor Oil of the NBA. By offering an NBA 2K21promotion that grasped onto an emerging trend of gaming, this through-the-line campaign brought a Mobil 1 brand experience to a captive audience that led to +300 million impressions and a comeback in Walmart sales at the buzzer in 2020.

Brand: Mobil 1
Client: ExxonMobil
Agency: The Integer Group Dallas
Language: English

2021 GOLD

HERSHEY’S S’MORES At Walmart

Hershey’s needed a powerful idea to reverse the declines in the crucial summer S’mores program at Walmart. We leveraged an insight about the heart of the Walmart shopper – they crave close family relationships. So we repositioned S’mores from a delicious, indulgent treat to eat, to an everyone-participates family activity that’s an emotionally bonding experience. And we emphasized that it can be experienced every day. Just think S’mores whenever you’re in the backyard. The result? Sell-in and sales bounced back +30% versus YA, and engagement goals by almost 900%!

Brand: The Hershey Company
Client: The Hershey Company
Agency: TPN
Language: English

2021 BRONZE

Discover the Perfect Formula with Enfamil

At Walmart, we saw an opportunity to improve the formula experience and help moms navigate through her little one’s feeding issues. As the #1 formula brand recommended by pediatricians, we knew we could provide mom with the reassurance she needed to confidently choose the right formula for her baby. We created a destination that not only empowered her with information, but also guided her on her formula journey.  We surpassed business goals and demonstrated to Walmart we understand the needs of busy families.

Brand: Enfamil
Client: Reckitt Benckiser
Agency: Barrows New York
Language: English

FINALISTS

Unilever Beauty & Personal Care Portfolio Target Gender Inclusive

Coca-Cola A Taste of Space – Coca-Cola Creations Starlight

Secret Secret #Watchme