Shopper Marketing: Single-Retailer Program- Mass Merchants
For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.
Glade Plugins Car: New Product Launch
In an unprecedented triumph for the launch of SC Johnson’s Glade® Plugins® Car in the air care category at Walmart, we successfully reframed a functional “fix the problem” aisle into an emotional and inspirational shopping experience, showing the retailer that we can unlock incremental sales in-store with Glade. Without any media support, shopper marketing alone met and surpassed placement and sales goals in one week, delivering 7x the average category growth and sales lift while in market.
Client: SC Johnson
Reward Points Public Welfare
We change the reward points that consumers don't need into dinners for poverty stricken area children for one year, creating a new reward collecting system for convenient store through the convenience of Apps on the phone! Revive the stiff commercial system through connecting with public welfare.
Agency: Uni-Surf Digital Marketing
Get Active with Your Active Baby | Huggies® Little Movers Diapers at Target
Huggies® Little Movers, the diaper designed specifically for active babies, was underperforming at Target because mom was defaulting to value brands and failing to recognize her baby’s developing diapering needs. To address these barriers, Little Movers became mom’s “active coach” by not only curating exclusive product solutions at Target, but also providing greater inspiration around how she and her baby could get active together. In turn, Little Movers market share grew +5.7 points, Little Movers in-store sales increased by 34%, and Little Movers Target.com sales increased by 39% (vs. pre-period).
Brand: Huggies® Little Movers Diapers
Agency: KC ShopperConnect