Shopper Marketing: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.



Glade Plugins Car: New Product Launch

In an unprecedented triumph for the launch of SC Johnson’s Glade® Plugins® Car in the air care category at Walmart, we successfully reframed a functional “fix the problem” aisle into an emotional and inspirational shopping experience, showing the retailer that we can unlock incremental sales in-store with Glade. Without any media support, shopper marketing alone met and surpassed placement and sales goals in one week, delivering 7x the average category growth and sales lift while in market.

Brand: Glade
Client: SC Johnson
Agency: TracyLocke

Reward Points Public Welfare

We change the reward points that consumers don't need into dinners for poverty stricken area children for one year, creating a new reward collecting system for convenient store through the convenience of Apps on the phone! Revive the stiff commercial system through connecting with public welfare.

Brand: FamilyMart
Client: FamilyMart
Agency: Uni-Surf Digital Marketing

Get Active with Your Active Baby | Huggies® Little Movers Diapers at Target

Huggies® Little Movers, the diaper designed specifically for active babies, was underperforming at Target because mom was defaulting to value brands and failing to recognize her baby’s developing diapering needs. To address these barriers, Little Movers became mom’s “active coach” by not only curating exclusive product solutions at Target, but also providing greater inspiration around how she and her baby could get active together. In turn, Little Movers market share grew +5.7 points, Little Movers in-store sales increased by 34%, and Little Movers sales increased by 39% (vs. pre-period).

Brand: Huggies® Little Movers Diapers
Client: Kimberly-Clark
Agency: KC ShopperConnect

2019_sme_2019_e-411-574_hero_1 Starbucks® Coffee Starbucks®: The Case of the Missing Pumpkin
2019_sme_2019_e-457-459_hero_1 Purina Purina Salute to Service Dogs
2018_cn_2018_127_hero_1 Watsons Taiwan 1 dollar get 1 free promotion ~The cost of trying

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