Shopper Marketing: Single-Retailer Program- Mass Merchants
For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.
McDonald's & Coca-Cola
The Sip, Share and Win program was born out of an idea that identified and utilized an important yet understated retail asset in the restaurant business: the drive-thru. While a traditional shopper marketing activation typically relies on activating the inside environment of a restaurant, we recognized the value of the drive-thru for its ability to connect with shoppers by leveraging a seasonal insight. Focusing on the outside retail asset and connecting it with a seasonal insight helped McDonald's stem and reverse a continuous decline in its soft drink sales.
Brand: McDonald's & Coca-Cola
Agency: Leo Burnett/Arc
Love Your Feet: Amop Pedi Perfect launch at Target
Launching a product into a low-engagement category is tough. But when the product isnt placed in an intuitive location, the challenge magnifies. So to launch Amop Pedi Perfect, we boldly broke out of the foot care aisle. Engaging our beauty-minded Target guest during peak moments of self-indulgence and tactically redirecting her to the foot care aisle, we inspired her to embrace Amop, and her feet, as part of her beauty routine. The result? A U.S. foothold for Amop and a significant increase in foot care category sales at Target.
Brand: Amop Pedi Perfect
Agency: IN Marketing Services