Commerce & Shopper: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.

2018 SILVER

Eggo Waffle Bar Food Truck

Eggo, the beloved toasted waffle, wasn’t making it beyond the breakfast table being stuck in the freezer at Walmart. So getting out of aisle resulted in The Eggo Waffle Bar Food Truck roaming Texas and inspiring shoppers with tasty new combinations and waffle-themed fun. The results saw the frozen aisle become a shopper destination with an increased buy rate from 1 Eggo item per basket to 4 total Eggo items per basket at activation stops. Changing shoppers’ perceptions of Eggo waffles forever.

Brand: Eggo
Client: The Kellogg Company
Agency: The Integer Group
Language: English

2018 SILVER

Walmart New School Laundry

If Walmart shoppers are content with just using their regular liquid detergent, how do you convince them to expand their laundry routine to include laundry-improving additives? Our New School Laundry program brought education, sampling, and couponing together to convince shoppers to try the latest advancements in laundry enhancers. This robust initiative brought in record-breaking sales of laundry additives and improved overall P&G laundry care sales at Walmart. And best of all, our Walmart moms discovered softer, fresher clothes and sheets. Now that’s the new school way to wash. 

Brand: Tide, Gain, & Downy
Client: Procter & Gamble
Agency: Saatchi & Saatchi X
Language: English

2018 BRONZE

Glade Plugins Car: New Product Launch

In an unprecedented triumph for the launch of SC Johnson’s Glade® Plugins® Car in the air care category at Walmart, we successfully reframed a functional “fix the problem” aisle into an emotional and inspirational shopping experience, showing the retailer that we can unlock incremental sales in-store with Glade. Without any media support, shopper marketing alone met and surpassed placement and sales goals in one week, delivering 7x the average category growth and sales lift while in market.

Brand: Glade
Client: SC Johnson
Agency: TracyLocke
Language: English

FINALISTS

Unilever Beauty & Personal Care Portfolio Target Gender Inclusive

Coca-Cola A Taste of Space – Coca-Cola Creations Starlight

Secret Secret #Watchme