Shopper Marketing: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.

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Alcon's Howard and the Amazing Eye Exam

How do you make parents and retailers pay attention to your eye care brands when they are not part of the shopping list during Back-to-School season? By creating an activation born from an unacknowledged insight that your eyes are the most important learning tool; not your typical "school supplies." Alcon partnered with the nation's biggest Back-to-School destination, Walmart, to help parents set their and kids up for success by supporting their kids most powerful learning tool (their eyes). This program featured a charming eBook, and leveraged an experience-based, omni-channel approach to reach parents and kids and bring the importance of eye care into focus. To date, this program has delivered a 262% increase in sales vs the previous year, has led to a +3.5% increase in share, and more importantly shed light on the importance of eye care in setting kids up for academic success.


Brand: Alcon
Client: Alcon
Agency: Leo Burnett/Arc

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Brand: JD.COM
Client: JD.COM
Agency: Cheil

Real Women of Depend(R)

With the launch of New DEPEND® Silhouette® Active Fit* Underwear, our most premium female product to date, we were charged by Walmart to grow the total category and bring in new users in an increasingly crowded aisle. Success meant convincing bladder-leakage pad shoppers, who refused to shop for “old-people diapers,” that DEPEND® was actually designed for active women just like them. Through a uniquely relatable customized program we were able to change shopper perceptions, and their behavior, resulting in significant incremental sales gains for DEPEND® and for Walmart.


Brand: Depend
Client: Kimberly-Clark Corp.
Agency: Geometry Global

2019_sme_2019_e-411-574_hero_1 Starbucks® Coffee Starbucks®: The Case of the Missing Pumpkin
2019_sme_2019_e-457-459_hero_1 Purina Purina Salute to Service Dogs
2018_cn_2018_127_hero_1 Watsons Taiwan 1 dollar get 1 free promotion ~The cost of trying
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