CLIENT
Unilever
Jenny Roesner, Shopper Marketing Target Team Lead
Tori Oettinger, Associate Brand Manager
Mayra Azcona, Director Omni-Shopper Marketing
AGENCY
Amber Yacenda, Account Supervisor
Beth DeBona, VP, Strategy Director
Dasia Brazton, Strategist
Katie McElligott, VP, Creative Director
Erin Pearson, Creative Director
Chishan Jao, Sr. Art Director
Stephen Chu, Sr. Copywriter
Fallon Pfeiffer, Sr. Producer
Genna Carlson, SVP, Account Director
Lauren Elliott, SVP, Strategy Director
Alma Klein, SVP Creative Director
Wokie Kim, Sr. Account Executive
Jim Greiner, Producer
Briana.onak Onak, Sr. Project Manager
Merritt Reese, Project Manager
Mindshare
Roundel
Pandora Media Inc.
Giant Artists
SUMMARY
The shopping experience at Target has evolved as shoppers become open to gender-neutral products. In order to keep up with our Target shoppers’ changing needs, we identified an opportunity for Unilever to align with Target's guest-focused approach in the personal care aisle by creating space for shoppers to discover products that are a fit for them regardless of how they identify. We leveraged digital ad placements during key online moments, more than doubling our >5% sales lift goal while reaching 116K new guests.
