Commerce & Shopper: Single-Retailer Program- Mass Merchants

Reward Points Public Welfare

We change the reward points that consumers don't need into dinners for poverty stricken area children for one year, creating a new reward collecting system for convenient store through the convenience of Apps on the phone! Revive the stiff commercial system through connecting with public welfare.

Brand: FamilyMart
Client: FamilyMart
Agency: Uni-Surf Digital Marketing
Language: Mandarin

Get Active with Your Active Baby | Huggies® Little Movers Diapers at Target

Huggies® Little Movers, the diaper designed specifically for active babies, was underperforming at Target because mom was defaulting to value brands and failing to recognize her baby’s developing diapering needs. To address these barriers, Little Movers became mom’s “active coach” by not only curating exclusive product solutions at Target, but also providing greater inspiration around how she and her baby could get active together. In turn, Little Movers market share grew +5.7 points, Little Movers in-store sales increased by 34%, and Little Movers Target.com sales increased by 39% (vs. pre-period).

Brand: Huggies® Little Movers Diapers
Client: Kimberly-Clark
Agency: KC ShopperConnect
Language: English

Oreo Music Box

Brand: OREO
Client: Mondelez China
Agency: VML
Language: Mandarin