Shopper Marketing: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.



Discover JD House

Brand: JD.COM
Client: JD.COM
Agency: Cheil

Nestle Celebrates its 150th anniversary-Tmall Colorful Planet of Wonders

Brand: Nestle
Client: Nestle China
Agency: Ogilvy & Mather Beijing

Fight Hunger. Spark Change.

In 2015, Walmart launched its Fight Hunger. Spark Change. initiative to create a more customer-centric hunger donation program. This new approach created a genuine 3-way partnership between the retailer, its brand partners and its customers to make a huge local impact on the fight against hunger. This highly collaborative, socially supported omnichannel initiative made it so easy for Walmarts Millennial target to participate that it blew past its initial goals, securing 78.8M meals and resulting in Feeding Americas largest campaign to date.

Brand: Walmart
Client: Walmart
Agency: Saatchi & Saatchi

2019_sme_2019_e-411-574_hero_1 Starbucks® Coffee Starbucks®: The Case of the Missing Pumpkin
2019_sme_2019_e-457-459_hero_1 Purina Purina Salute to Service Dogs
2018_cn_2018_127_hero_1 Watsons Taiwan 1 dollar get 1 free promotion ~The cost of trying

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