Shopper Marketing: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.



Swiffer Project Jack Co-Marketing Campaign

Swiffer invented the "quick clean" category ten years ago. But last year, we reinvented how Swiffer is sold. "Project Jack" took Swiffer "out of the box" and displayed it fully assembled in the cleaning aisle. Those who never considered Swiffer before were now able to see and feel the quality, innovation and cleaning power of Swiffer. A customized national launch at Walmart - including shopper insights-based out-of-store and in-store tactics - produced results that far surpassed brand goals as well as out-performed all other launches at competing retailers.

Brand: Swiffer
Client: Procter & Gamble
Agency: Saatchi & Saatchi X

2018_sme_2018_e-377-046_hero_1 Pampers Pampers + Target Baby Registry
2018_sme_2018_e-216-923_hero_1 Dunkin' Donuts RTD Iced Coffee Walmart Dunkin' Donuts Ready to Drink Iced Coffee Launch
2017_sme_2017_e-66-378_hero_1 Johnson's Baby Johnson's Baby & Circo Partnership

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