Shopper Marketing: Single-Retailer Program- Mass Merchants
For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.
We Got U at Walmart
In 2013, feminine care products at Walmart weren't connecting with the millennial shoppers, the category was declining, and competition was fierce.
But the U by Kotex "little black box" was ready for the challenge. With "We Got U at Walmart", Kotex shook up category norms with a modern approach:
connecting feminine care shopping to things women actually like. The results? U by Kotex captured highly valued retail space, saw double-digit sales and share increases during key drive periods and increased brand conversion by over 3.5 points! U by Kotex showed everyone the force they really are.
Brand: U by Kotex
Agency: Geometry Global
Effortless Meals by Coke and Walmart
The economy was still recovering and shopper budgets were tight. Competition was fierce. Coke was losing sales at Walmart and needed a game changer to reverse the trend and get Coke back in shopper's baskets. We looked at the busy Walmart mom and sought to create a series of meaningful occasions to bring her back to Walmart. Effortless Meals at Walmart combined Coke with prepared foods from the Walmart deli- transforming the deli into a new quick meal destination for busy moms to stop in, grab a meal and go.
AMP Energy PowerDash
AMP Energy faced a huge challenge in 2013 when their media budget was cut by 90%. Knowing we would need to shift focus to non-traditional media, we launched AMP Energy PowerDash, a mobile racing game that spurred social engagement through Facebook leaderboards and used location-based communications to encourage players to go into nearby 7-Elevens to scan cans of AMP to earn game points and get coupons. Ultimately the PowerDash game was played over 4 MILLION times and AMP sales increased by 10% as compared to the 2012 7-Eleven promotion period.
Brand: AMP Energy