Shopper Marketing: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.

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Oreo Music Box


Brand: OREO
Client: Mondelez China
Agency: VML

Say Thank You With M

"Say Thank You With M" unified three American icons - M&M's, U.S. troops and Walmart - into one summer campaign. When Walmart shoppers bought M&M's, we donated a bag to troops. We also provided meaningful engagement with our brand and our troops, and offered up inspiration for adding M&M's to summer celebrations. Using shopper, brand and retailer insights, we created a fifth season for candy that saw $6MM in incremental sales, grew the category at Walmart by 2.4%. We also generated 13,000 letters to troops and donated 1.8MM pounds of chocolate.


Brand: Mars Chocolate
Client: Mars Chocolate North America
Agency: Catapult Marketing

College Care Essentials

Going Back-to-College with Johnson & Johnson
Johnson & Johnson's upper respiratory line was about to see a major cut in distribution at Walmart. And with Cold and Flu season right around the corner, that just couldn't happen. So, they teamed up with Kleenex and Clorox and went back-to-college to create a total care solution that was perfect for parents and their newly independent college students. This program saved the brand's distribution at Walmart and exceeded expectations while helping J&J gain additional merchandising support across all Walmart stores.


Brand: Johnson & Johnson
Client: Johnson & Johnson
Agency: Geometry Global

2019_sme_2019_e-411-574_hero_1 Starbucks® Coffee Starbucks®: The Case of the Missing Pumpkin
2019_sme_2019_e-457-459_hero_1 Purina Purina Salute to Service Dogs
2018_cn_2018_127_hero_1 Watsons Taiwan 1 dollar get 1 free promotion ~The cost of trying
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