Shopper Marketing: Single-Retailer Program- Mass Merchants
For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail chain.
Swiffer Project Jack Co-Marketing Campaign
Swiffer invented the "quick clean" category ten years ago. But last year, we reinvented how Swiffer is sold. "Project Jack" took Swiffer "out of the box" and displayed it fully assembled in the cleaning aisle. Those who never considered Swiffer before were now able to see and feel the quality, innovation and cleaning power of Swiffer. A customized national launch at Walmart - including shopper insights-based out-of-store and in-store tactics - produced results that far surpassed brand goals as well as out-performed all other launches at competing retailers.
Client: Procter & Gamble
Agency: Saatchi & Saatchi X