Commerce & Shopper: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.

2014 GOLD

Effortless Meals by Coke and Walmart

The economy was still recovering and shopper budgets were tight. Competition was fierce. Coke was losing sales at Walmart and needed a game changer to reverse the trend and get Coke back in shopper's baskets. We looked at the busy Walmart mom and sought to create a series of meaningful occasions to bring her back to Walmart. Effortless Meals at Walmart combined Coke with prepared foods from the Walmart deli- transforming the deli into a new quick meal destination for busy moms to stop in, grab a meal and go.

Brand: Coca-Cola
Client: Coca-Cola
Agency: FCB/RED
Language: English

2014 SILVER

AMP Energy PowerDash

AMP Energy faced a huge challenge in 2013 when their media budget was cut by 90%. Knowing we would need to shift focus to non-traditional media, we launched AMP Energy PowerDash, a mobile racing game that spurred social engagement through Facebook leaderboards and used location-based communications to encourage players to go into nearby 7-Elevens to scan cans of AMP to earn game points and get coupons. Ultimately the PowerDash game was played over 4 MILLION times and AMP sales increased by 10% as compared to the 2012 7-Eleven promotion period.

Brand: AMP Energy
Client: PepsiCo
Agency: Mekanism
Language: English

2013 GOLD

Kellogg's Walmart Back-to-School Program

In 2010, the United States was in the middle of a deep recession that impacted manufacturers, retailers, and shoppers alike. The Kellogg Company experienced one of its toughest back-to-school (BTS) seasons ever and, worth $22 billion,1 losing at BTS meant losing the year. Competition was fierce, but rival brands were thriving because of their longstanding school-giving programs that tapped in to Mom's desire to further her kids' education.

Brand: Kellogg's
Client: The Kellogg Company
Agency: The Integer Group
Language: English

FINALISTS

Unilever Beauty & Personal Care Portfolio Target Gender Inclusive

Coca-Cola A Taste of Space – Coca-Cola Creations Starlight

Secret Secret #Watchme