Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
"Old" IT was in recession, "new" IT was booming. 105-year-old IBM needed to cut through the crowd of competitors clamoring about the same "new" tools. There was one emerging area where IBM had more experience than anyone else: cognitive computing. We made cognitive the battleground for "new" IT. Through "thinking" dresses, conversations with Bob Dylan and more, we showed business leaders that IBMs cognitive system, Watson, would arm them with the competitive advantage they'd been waiting for, propelling IBM from #6 to #1 preferred IT vendor.
Agency: Ogilvy & Mather
Norton Presents: In Search of the Most Dangerous Town on the Internet
In Search of the Most Dangerous Town on the Internet is an original brand documentary film created by Norton to make the ambiguous, intangible nature of digital security real. Blurring the lines between advertising and entertainment, the film brings a name and a face to the nameless and faceless perpetrators of some of todays most malicious online crimes. To date, it has driven over 2MM views, a 220% increase in top of mind awareness, 63% video recall and a +12 point lift across all Norton brand attributes.
Client: Norton by Symantec
Agency: Grey San Francisco