Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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2017 SILVER
2017 SILVER
The New Way To Do Taxes
Millions of Americans were terrified of tax software. They imagined clickable spreadsheets and complex online forms only smart people could use. They feared making a mistake, losing money, and the IRS, which the assisted tax brands used to their advantage. People didnt know TurboTax revolutionized taxes like Apple had revolutionized music. We needed to update Americas perception of tax software and show TurboTax wasthe newway to do taxes.The campaign broughtreal geniuses in to help people with their taxes, but were quickly rendered useless.TurboTax was all the genius they needed.
Brand:
TurboTax
Client:
TurboTax
Agency:
Wieden+Kennedy
Language:
English
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
