CLIENT
SAP
Julia White, Chief Solutions and Marketing Officer
Ada Agrait, SVP, Corporate Marketing
Tim Hoppin, SVP, Global Head and Creative Director
David Jonker, VP, Insights Research Center
Erica Clark-Mitchell, VP, Global Marketing, Brand Awareness
Margaret Deshotel, Director, Brand Awareness and Marketing
Blair Jaffe, Director of Advertising
AGENCY
Paul Roebuck, EVP, Global Business Leader
Matt MacDonald, Chief Creative Officer
Corey Rakowsky, SVP, Creative Director
Kleber Menezes, SVP, Creative Director
Alex Gianni, EVP, Head of Content Production
Becky Burkhard, Group Executive Producer
Jasmine Batista, Art Producer
Marcelo Hanta-Davis, Interactive Producer
Jake Krasnow, Account Director
Damon Garrett, Group Planning Director
Nick Vitale, Senior Project Manager
SUMMARY
SAP leveraged hype around new and exciting Generative AI technology to shine a light on a core technology of its own, giving midmarket businesses exactly what they needed right now - the agility to BE READY for anything in today’s marketplace, no matter what the world throws at them on any given day.
The campaign boosted SAP’s brand Consideration and Momentum both by +18% and drove 1 Million new visitors to SAP’s Cloud ERP landing page, 'priming the sales funnel' for new leads and future customers.
