Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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2015 SILVER
Rocksmith 2014 Edition: 60-Day Challenge
Rocksmith 2014 faced plummeting console game sales. To outsell the original, we reframed Rocksmith 2014 as learning software allowing us to expand our audience from gamers to aspiring guitarists. The shift revealed the biggest challenge of our campaign: an endless amount of free online learning content. So we differentiated Rocksmith 2014 as the FASTEST WAY TO LEARN GUITAR, and quantified FAST for consumers with a promise - LEARN TO PLAY IN 60 DAYS. Within months, we exceeded the sales goal by 10%, despite a double-digit decline in category game sales.
Brand:
Ubisoft Entertainment
Client:
Ubisoft Entertainment
Agency:
Nomadic Agency
Language:
English
2014 SILVER
Metrics, Not Myths
On a good day marketing can be called intuitively driven. On a bad day, it feels fluffy. On a really bad day, it can feel like B.S. We know it, our clients know it, and Marketers know it. This is the story of how Adobe transformed itself from a creative company that makes to a marketing partner that makes and measures. By calling out marketing B.S and offering certainty instead of half-truths, Adobe became the trusted partner to deliver the confidence digital marketers desperately need.
Brand:
Adobe
Client:
Adobe
Agency:
Goodby, Silverstein & Partners
Language:
English
2013 BRONZE
Welcome To The Era Of The Chief Executive Customer
By 2017, Chief Marketing Officers will spend more on technology than Chief Information Officer - creating a critical new audience for IBM. Yet IM's relationships were with CIOs, not CMOs. IBM set out to introduce itself. With CMOs adapting to data-based approaches, we positioned IBM as their essential partner, defining its differentiated POV on marketing. The days of broad segments are over; now brands must use insights from data to reach individuals. By marketing to CMOs themselves as individuals, we opened up a whole new market and revenue stream for IBM.
Brand:
IBM
Client:
IBM Corporation
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
