Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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2010 BRONZE
3Dudes Gone 3D
3Dudes Gone 3D is an engineering software advertising campaign thats main goal was to increase brand awareness and continue to help build community among design engineers in a highly competitive category. At the center of 3Dudes Gone 3D, is a microsite and individual webisodes. Rather than create only a print ad campaign that highlights features and functionality, the series entertained and engaged engineers in a way that they were comfortable with. As a result, Solidworks firmly established itself in the engineering cultural landscape.
Brand:
SolidWorks
Client:
SolidWorks
Agency:
Small Army
Language:
English
2009 SILVER
Myth Busters
SAP develops enterprise software that makes companies more efficient and profitable. The brand is inextricably linked with best-run businesses in every industry. In order to grow, SAP needed to reach out beyond its base of large companies to midsize businesses. This campaign helped SAP do just that by dispelling myths commonly held by midsize company executives -that SAP was too big, too expensive, too complex and too slow to implement for midsize companies. The main message: You don't have to be big to be best-run.
Brand:
SAP
Client:
SAP America
Agency:
Ogilvy & Mather
Language:
English
2008 GOLD
Creative License
Can software keep pace with your thinking? Can it close the gap between an idea and its execution? Launched practically on top of an earlier (and less expensive) software release CS3 took Adobe to new heights. The idea of "Creative License" online and in specially constructed interactive display units enabled Adobe to tap into the competitive, restless and "show me" mentality of the creative professional community, inspiring them with a magical sense of what CS3 was capable of, and also catapulting CS3 to record breaking revenue contribution in 2007.
Brand:
Adobe
Client:
Adobe Systems
Agency:
Goodby, Silverstein & Partners
Language:
English
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
