Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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2005 GOLD
The Self-Defending Network
Not so very long ago, viruses were mere nuisances, barely registering on the concerns of senior executives. Today, IT security is a top business priority with billions of dollars at stake. With low awareness and a perceived limited product breadth, Cisco broke through the highly specialized security market by tackling security as human factor rather than a technology issue. With ___The "Self-Defending Network__ campaign, Cisco not only became the #1 security vendor in all product" categories, it strengthened its technology leadership by addressing a pressing and sensitive issue business executives took notice of.
Brand:
Cisco
Client:
Cisco Systems
Agency:
Ogilvy & Mather
Language:
English
2005 SILVER
Are You Sure?
Though significantly outspent by its competition, TurboTax's" Are You Sure?" campaign was a big success. The campaign was a bulls eye against the anxiety people feel about doing their own taxes. The result: Unaided Awareness went through the roof, and sales increased sufficiently to pay out the advertising investment.
Brand:
TurboTax
Client:
Intuit Inc.
Agency:
Dailey & Associates
Language:
English
2005 BRONZE
Linux Prodigy
The IBM Linux Prodigy campaign set out to raise the profile of Linux beyond its small yet evangelical following of developers to the business community at large. Ogilvy's comprehensive 360 degree effort employed TV, print, outdoor, events, a website, Interactive advertising, direct mail and public relations. The campaign created tremendous momentum around the Linux movement and achieved its goal of positioning IBM as a visionary and the leader of the Linux movement.
Brand:
IBM
Client:
IBM Corporation
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
