Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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1995 GOLD
Introduction
Cox Enterprises teamed with Prodigy to introduce Atlanta's first local on-line service, Access Atlanta, targeted to computer owners with modems. Access Atlanta sought to attract 10,000 members by year-end by positioning itself as Atlanta's local on-line service. Access Atlanta has currently surpassed its local goal by 50%.
Brand:
Access Atlanta
Client:
Atlanta Journal/Constitution
Agency:
Fitzgerald+CO
Language:
English
1995 SILVER
City of Atlanta Bond Referendum
Fitzgerald & Company designed a television spot and newspaper ad to culminate a campaign to win voter approval of a nearly $150 million bond referendum in Atlanta. No bond issue had passed in Atlanta in more than 25 years -- but with the impact of the Fitzgerald efforts, Atlantans voted approval by a 3-to-1 margin.
Brand:
City of Atlanta
Client:
City of Atlanta
Agency:
Fitzgerald+CO
Language:
English
1995 BRONZE
Uncaged
The Hawks suffered its third year of declining ticket sales at the same time as the NBA was experiencing double-digit sales increases in attendance and television revenue. Publicity was consistently negative. The advertising promise was an untruth. The Hawks sought to regain the hearts of Atlantans and reverse the sobering three-year trend of declining ticket sales.
Brand:
The Atlanta Hawks
Client:
The Atlanta Hawks
Agency:
Fitzgerald+CO
Language:
English
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
