Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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PROGRAM
2000 SILVER
I AM SUPERMAN
Increase Lotus brand awareness and reverse brand momentum by launching new release of flagship product, Notes/Domino. Launch of R5 targeted a general business target as well as IT Professionals through emotional television spots, outdoor and spread ads, and more detailed information in an 8-page print insert, direct mail, and web advertising.
Brand:
Lotus
Client:
Lotus Development Corp.
Agency:
Ogilvy & Mather
Language:
English
1999 BRONZE
E-Business Launch
When it comes to e-commerce (selling goods and services on the Web) ignorance is rampant --most merchants and virtual retailers simply don't know how to do it properly. With Pandesic, a new company formed by Intel and SAP, businesses now have a complete end-to-end solution that makes it possible sell efficiently and automatically on the Web. The "e-business" campaign created for the launch of Pandesic set out to educate key decision makers and generated nearly 170,000 visits (70%higher than goal) to the Pandesic Web Site during the first three months of advertising.
Brand:
Pandesic
Client:
Pandesic LLC
Agency:
McCann-Erickson San Francisco
Language:
English
1998 GOLD
Work the Web
Launch Lotus Domino under the unifying campaign theme "Work the Web". This was accomplished through four TV commercials, an 8 page insert, a series of spreads and single page ads for newspapers and magazines and a worldwide web advertising effort.
Brand:
Lotus Domino
Client:
Lotus Development Corp.
Agency:
Ogilvy & Mather Worldwide
Language:
English
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
