Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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1998 SILVER
IBM DB2 for NT Campaign
No one thinks of IBM as a software company, so trying to achieve a dramatic, come-from-behind move in the critical database software category was a daunting challenge. With Microsoft & Oracle outspending us 2.5-to-1 and 4-to-1, we had less than a year to recast the antiquated image of IBM's DB2 product and become one of the category's top 3 contenders. The protection of a $1 billion revenue stream was at stake. By every measure, the IBM's DB2 for NT campaign was a huge success.
Brand:
IBM DB2
Client:
IBM Software Group
Agency:
Ogilvy & Mather Worldwide
Language:
English
1998 BRONZE
E-Business Launch
When it comes to e-commerce (selling goods and services on the Web) ignorance is rampant --- most merchants and virtual retailers simply don't know how to do it properly. With Pandesic, a new company formed by Intel and SAP, businesses now have a complete end-to-end solution that makes it possible to sell efficiently and automatically on the Web. The "e-business" campaign created for the launch of Pandesic set out to educate key decision makers and generate nearly 170,000 visits (70% higher than goal) to the Pandesic Web Site during the first three months of advertising.
Brand:
Pandesic
Client:
Pandesic LLC
Agency:
McCann-Erickson Thunderhouse
Language:
English
1997 GOLD
OS/2 Warp Server Testimonials
The results of the OS/2 Warp Server Testimonials campaign has grown its share of the serving market 6%+ to a total market share of 15% in a very hostile and competitive marketplace.
Brand:
IBM OS/2 Warp Server
Client:
International Business Machines Corporation
Agency:
Ogilvy & Mather Worldwide
Language:
English
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
