Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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PROGRAM
1997 SILVER
SAP Image and Awareness
SAP had successfully penetrated the Fortune 100 companies and needed to expand it's market. However, it was relatively unknown outside the high end of the market and those who knew of SAP, percieved it as being right only for the big guys. Advertising had to increase awareness and change exsisting perceptions. The results were immediate and dramatic. Top-of-mind awareness increased from 5% to 28% and 50% of new sales now come from smaller companies.
Brand:
SAP Software
Client:
SAP America
Agency:
Anderson & Lembke, Inc.
Language:
English
1996 GOLD
Lotus Notes Leaders Campaign
This campaign established Lotus Notes as a new and essential tool for enhancing organizational productivity in the software category. The advertising prompted a new way of thinking about business software and a new way of working that was already delivering significant results in leading companies around the world. It clearly established Lotus Notes as the only "true" groupware solution by presenting proven results that demonstrated how already successful companied were able to reach new height of management success and profitability never before realized.
Brand:
Lotus Notes
Client:
Lotus Development Corp.
Agency:
Hill, Holliday, Connors, Cosmopulos, Inc.
Language:
English
1996 SILVER
You're The Client, We're The Server.
By focusing on customer-orientation vs. specific product features but still create awareness as a viable client/server software supplier in its advertising, DBS has managed to exceed all expectations of sales goals.
Brand:
Dun & Bradstreet Software
Client:
Dun & Bradstreet Software
Agency:
JWT Atlanta
Language:
English
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
