Software & Apps

Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.

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Ask the Cloud

We needed Chief Technology Officers to raise their hands for a conversation with a Google Cloud Expert, and we needed to do it in a “Googley” way. What’s more Googley than Google Cloud itself? By leveraging AI, we sent prospects a Google Home device hacked with Google Cloud knowledge so that they could ask the cloud-related questions they’re too afraid to ask anyone else. This product demo inside of a product demo achieved a 16% response rate—almost unheard of in B2B—and 1,853 qualified leads worth a potential $235M.


Brand: Google Cloud
Client: Google Cloud
Agency: MullenLowe U.S.

Know What Your Data Knows

IT decision makers didn’t see Google Cloud as an enterprise-ready solution. So through a partnership with the NCAA, we used March Madness to showcase the Cloud’s AI-prowess—creating the ultimate product demonstration, on live TV. The campaign drove a 13% lift in unaided brand awareness, 11% increase in consideration, 91% rise in product interest, 30% new site visits, and 42% more Google Cloud searches, with positive impact on pipeline. We proved to IT decision makers that Google Cloud could solve complex business challenges by turning real-time data into hyper-relevant insights.


Brand: Google Cloud
Client: Google Cloud
Agency: Eleven, Inc.

The Brain

In 2017, MailChimp launched marketing automations for small businesses, automating tasks like retargeting ads and order notifications. These tools should be a godsend for time-starved entrepreneurs, but unfortunately, the phrase “automation tools” makes people sleepy. We reframed these tools as superpowers that help small businesses beat big business Goliaths. We called them a second brain, and made a guide to activating different parts of your automation brain, funnelling people to sign up pages. Ultimately, we increased brand association with “automation” by 26% and exceeded paid sign up goals by 27%.


Brand: MailChimp
Client: MailChimp
Agency: Droga5

2019_us_2019_e-4072-919_hero_1 IBM Meet Watson, the Collaborative Talent Scout
2018_cn_2018_016_hero_1 Firefox Be A Free Fox
2018_cn_2018_151_hero_1 YCLOSET My secret weapon in the office
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