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Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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2024 BRONZE
The True Rock Stars of Business
For enterprise software company Workday, focus on HR helped bring blockbuster success in the company’s first 15 years, with over 100% YoY leads growth. But as it matured, growth plateaued, revealing that its HR strength was holding the company back from the broad relevance required to drive expansion. By helping Workday untether from its limited reputation as an HR specialist, ‘True Rock Stars of Business’ helped bolster brand consideration +65%, reversing five years of slowing leads growth into +50% upside and greater recognition for Workday’s broader product portfolio. Rock on!
Brand:
Workday
Client:
Workday
Agency:
Ogilvy USA
Language:
English
2020 BRONZE
Expect More from Tech
As competitors are blurring the lines between B2B and B2C marketing, IBM has struggled to stay relevant. B2B normally gets a bad rap for being functional and soulless. However, ‘Expect More from Tech’ conveyed the positive social impact IBM’s software and technology can have. By challenging the tech industry to take more responsibility for its actions, IBM was able to increase key brand attributes by up to 20% and drive an ROI of 1:19 from leads that were directly driven by people interacting with the campaign.
Brand:
IBM
Client:
IBM
Agency:
Ogilvy
Language:
English
2019 GOLD
happiness
By adopting the self-reported copy of the child's first perspective and the picture presentation of learning word cards, we show the postoperative recovery process and inner thoughts of children with cleft lip. Through the children's daily life scenes such as school, auditorium and playground, we express the children's desire to go to school, to sing, and to make friends. We use dolls, bunny rabbits, monkeys and other dolls to express the loneliness of children with cleft lip. We show the idea of "want to talk well" for children with cleft lip. We use soft implant products. We hope that more children who have the same dilemma like Dexi will get help and happiness. We convey information most intuitively to others through creative posters
Brand:
sogou
Client:
Sogou
Agency:
Beijing Pure Creative Space Advertising Co. Lt
Language:
Mandarin
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
