Software & Apps

Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.

FILTER BY:

PROGRAM

2018 BRONZE

Did You Mean MailChimp?

MailChimp, a provider of marketing solutions for small creative businesses, set out to prove that the best way to reach your people is to be unapologetically yourself. Rather than create ads, they created nine stand-alone cultural properties that kind of sounded like MailChimp and completely embodied their creative DNA. The magnetic power was undeniable, sparking 988 million earned impressions and 67 million searches all of which led back to MailChimp. We demonstrated that for MailChimp and their likeminded creative audience, staying true to yourself makes all the difference.

Brand: MailChimp
Client: MailChimp
Agency: Droga5
Language: English

2018 BRONZE

Watson Gets to Work

IBM needed its star product (artificially intelligent “IBM Watson”) to be seen, not as a curiosity for the future, but as the must-have tool for business today. The ‘Watson at Work’ campaign used a drumbeat of content to show Watson in his proper context: already hard at work, among real businesses, delivering real results. Prospects were converted from the “maybe later” crowd into “adopt today” zealots 6.5x faster than forecast.

Brand: IBM
Client: IBM
Agency: Ogilvy
Language: English

2018 BRONZE

Watson Tops the Charts

The “Future C-Suite” were excited about artificial intelligence, but lacked urgency to buy AI for business today. These young buyers look to culture, not commercials, to judge the strength of brands. So we set out to prove that Watson delivers commercial results, in a format that young B2B buyers couldn’t miss. We paired IBM Watson with producer Alex da Kid to launch a new product, in this case a song, more successfully than ever before. The track rose to #1 in just two days proving Watson truly means business.

Brand: IBM
Client: IBM
Agency: Ogilvy
Language: English