Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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2017 BRONZE
Outthink
"Old" IT was in recession, "new" IT was booming. 105-year-old IBM needed to cut through the crowd of competitors clamoring about the same "new" tools. There was one emerging area where IBM had more experience than anyone else: cognitive computing. We made cognitive the battleground for "new" IT. Through "thinking" dresses, conversations with Bob Dylan and more, we showed business leaders that IBMs cognitive system, Watson, would arm them with the competitive advantage they'd been waiting for, propelling IBM from #6 to #1 preferred IT vendor.
Brand:
IBM
Client:
IBM
Agency:
Ogilvy & Mather
Language:
English
2016 BRONZE
Norton Presents: In Search of the Most Dangerous Town on the Internet
In Search of the Most Dangerous Town on the Internet is an original brand documentary film created by Norton to make the ambiguous, intangible nature of digital security real. Blurring the lines between advertising and entertainment, the film brings a name and a face to the nameless and faceless perpetrators of some of todays most malicious online crimes. To date, it has driven over 2MM views, a 220% increase in top of mind awareness, 63% video recall and a +12 point lift across all Norton brand attributes.
Brand:
Norton
Client:
Norton by Symantec
Agency:
Grey San Francisco
Language:
English
2015 GOLD
Simple Questions
By the end of the 2013 tax season, TurboTax had experienced two consecutive years of declining growth as the pool of manual filers theyd been drawing on dried up. To reverse the trend, TurboTax needed to appeal to people who had never considered doing their own taxes before, people for whom tax season was a time of fear and doubt. So to fight the fear we changed the conversation, creating an empowering message about how TurboTax turned taxes into nothing more than questions you already know the answers to.
Brand:
Intuit TurboTax
Client:
Intuit TurboTax
Agency:
Wieden+Kennedy
Language:
English
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
