Software & Apps

Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.

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Watson Tops the Charts

The “Future C-Suite” were excited about artificial intelligence, but lacked urgency to buy AI for business today. These young buyers look to culture, not commercials, to judge the strength of brands. So we set out to prove that Watson delivers commercial results, in a format that young B2B buyers couldn’t miss. We paired IBM Watson with producer Alex da Kid to launch a new product, in this case a song, more successfully than ever before. The track rose to #1 in just two days proving Watson truly means business.


Brand: IBM
Client: IBM
Agency: Ogilvy

Die Elbphilharmonie Ouvertüre


Brand: Elbphilharmonie Hamburg
Client: Hamburg Marketing
Agency: Jung von Matt

Read liberalism


Brand: QQReader
Client: China Reading Limited
Agency: GOODZILLA

2019_us_2019_e-4072-919_hero_1 IBM Meet Watson, the Collaborative Talent Scout
2018_cn_2018_016_hero_1 Firefox Be A Free Fox
2018_cn_2018_151_hero_1 YCLOSET My secret weapon in the office
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