Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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2019 BRONZE
2019 BRONZE
The Brain
In 2017, MailChimp launched marketing automations for small businesses, automating tasks like retargeting ads and order notifications. These tools should be a godsend for time-starved entrepreneurs, but unfortunately, the phrase “automation tools” makes people sleepy. We reframed these tools as superpowers that help small businesses beat big business Goliaths. We called them a second brain, and made a guide to activating different parts of your automation brain, funnelling people to sign up pages. Ultimately, we increased brand association with “automation” by 26% and exceeded paid sign up goals by 27%.
Brand:
MailChimp
Client:
MailChimp
Agency:
Droga5
Language:
English
2019 BRONZE
Owning "Smart" Applied For Business
In a war between old and new tech brands, we needed to drive consideration, relevance, and most importantly, qualified business leads. We aimed to prove that “smart” technology had important and meaningful applications at the enterprise level. The campaign was rapidly embraced by staff, clients, and prospects, driving each of our KPIs amidst an incredibly competitive landscape. These early indicators validated a powerful new brand positioning, which we are excited to continue building for years to come.
Brand:
IBM
Client:
IBM
Agency:
Ogilvy
Language:
English
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
