Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
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2019 SILVER
Ask the Cloud
We needed Chief Technology Officers to raise their hands for a conversation with a Google Cloud Expert, and we needed to do it in a “Googley” way. What’s more Googley than Google Cloud itself? By leveraging AI, we sent prospects a Google Home device hacked with Google Cloud knowledge so that they could ask the cloud-related questions they’re too afraid to ask anyone else. This product demo inside of a product demo achieved a 16% response rate—almost unheard of in B2B—and 1,853 qualified leads worth a potential $235M.
Brand:
Google Cloud
Client:
Google Cloud
Agency:
MullenLowe U.S.
Language:
English
2019 SILVER
Know What Your Data Knows
IT decision makers didn’t see Google Cloud as an enterprise-ready solution. So through a partnership with the NCAA, we used March Madness to showcase the Cloud’s AI-prowess—creating the ultimate product demonstration, on live TV. The campaign drove a 13% lift in unaided brand awareness, 11% increase in consideration, 91% rise in product interest, 30% new site visits, and 42% more Google Cloud searches, with positive impact on pipeline. We proved to IT decision makers that Google Cloud could solve complex business challenges by turning real-time data into hyper-relevant insights.
Brand:
Google Cloud
Client:
Google Cloud
Agency:
Eleven, Inc.
Language:
English
2019 BRONZE
Guardians of Nature
Cloud and AI are critical imperatives for ICT brands, not only to generate growth but to survive in the longer term. However, Huawei struggled to cut through the crowd of existing competitors, like Alibaba or AWS.
We needed to engage with a new generation of technology buyers by adopting a storytelling that would strike a chord with their cultural beliefs. We then created a new narrative for Huawei: Technology for Good.
With no media budget and in less than a month, the campaign generated in China qualified leads, an agreement signed with a new customer and a great campaign ROI.
Brand:
HUAWEI
Client:
Huawei
Agency:
Ogilvy Shenzhen
Language:
Mandarin
FINALISTS
SAP
Be Ready
SAS
The Batting Lab
Smartsheet
Power your Process
