Software & Apps
Software, groupware, operating systems, or software stored locally on a Computer/Tablet/Mobile Device.
Owning "Smart" Applied For Business
In a war between old and new tech brands, we needed to drive consideration, relevance, and most importantly, qualified business leads. We aimed to prove that “smart” technology had important and meaningful applications at the enterprise level. The campaign was rapidly embraced by staff, clients, and prospects, driving each of our KPIs amidst an incredibly competitive landscape. These early indicators validated a powerful new brand positioning, which we are excited to continue building for years to come.
Did You Mean MailChimp?
MailChimp, a provider of marketing solutions for small creative businesses, set out to prove that the best way to reach your people is to be unapologetically yourself. Rather than create ads, they created nine stand-alone cultural properties that kind of sounded like MailChimp and completely embodied their creative DNA. The magnetic power was undeniable, sparking 988 million earned impressions and 67 million searches all of which led back to MailChimp. We demonstrated that for MailChimp and their likeminded creative audience, staying true to yourself makes all the difference.
Watson Gets to Work
IBM needed its star product (artificially intelligent “IBM Watson”) to be seen, not as a curiosity for the future, but as the must-have tool for business today. The ‘Watson at Work’ campaign used a drumbeat of content to show Watson in his proper context: already hard at work, among real businesses, delivering real results. Prospects were converted from the “maybe later” crowd into “adopt today” zealots 6.5x faster than forecast.