Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
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2017 SILVER
Cheetos Museum
Cheetos was a category leader but was facing pressure and needed to grow, especially its core business, Cheetos Crunchy. Instead ofasking people to snack more, the Cheetos Museum campaign asked people to look at Cheetos Crunchy in a new way, sparking anationwide hunt for the uncanny shapes hiding in any bag. The Museum curated over 100,000 submissions from real people into one massive Cheetos exhibit. It turned cheesy snacks into pieces ofart, created a new reason to buy Cheetos and set sales records along the way.
Brand:
Cheetos
Client:
Frito-Lay North America, Inc.
Agency:
Goodby Silverstein & Partners
Language:
English
2017 BRONZE
Hungerithm: The angrier the Internet, the cheaper the Snickers
Recruiting the elusive Millennial that seemed to care more about chocolate bars being cheap than the story it told? SNICKERS wanted a bite of that challenge.
It developed the HUNGERITHM, a hunger-algorithm that monitored the mood of Twitter and priced SNICKERS at 7- Eleven accordingly. The angrier the Internet was, the cheaper SNICKERS became.
HUNGERITHM was an engaging and topical way for SNICKERS to talk to Millennial’s, and this ground-breaking partnership with 7-Eleven helped to grow the category, increase sales of SNICKERS by nearly 20%, and reach over 4 million Millennials. A satisfying result in a stagnating chocolate-bar category.
Brand:
Snickers
Client:
Mars Australia
Agency:
Clemenger BBDO
Language:
English
2017 BRONZE
A Beardly Awesome New Product Launch and Program
This is a story of a little gummy brand with some seriously big cojones. At risk of losing distribution in C-stores, Trolli had to outsmart the gummiliaths by cracking the code on marketing's most elusive target - Millennials and teens. We had a killer idea: align Trolli's "Weirdly Awesome" brand platform with the weirdest player in the NBA to create a unique gummy product. We launched a fully integrated omnichannel program that created a tremendous sales lift over the previous year, became a retail channel darling and a Snapchat marquee case study at Cannes.
Brand:
Trolli
Client:
Ferrara Candy Company
Agency:
Periscope
Language:
English
FINALISTS
D´Onofrio
El D'Onoverso
Klondike
Rest in Peace, Choco Taco
Pop-Tarts
Pop-Tarts Frosted Banana Bread: Launching a Vibe, Not Just a Flavor
