Snacks & Desserts

How Thinly Cut Stopped the Chippy Slap

Brand: Thinly Cut
Client: The Smith's Snackfood Company
Agency: Clemenger BBDO
Language: English

OREO Daily Twist

On March 6, 2012, OREO celebrated its 100th Birthday. After launching a very successful campaign, the brand was left with quite a challenge. OREO was at its highest awareness and sales levels ever, but this 100 year old cookie needed to become more modern and even more successful throughout the year. OREO launched a first of its kind social media campaign, which tapped into contemporary culture in real time, every day. This resulted in an onslaught of media coverage, consumer engagement, and exceeded YAG net revenue by 6.7%.

Brand: OREO
Client: Mondelez International
Agency: Draftfcb
Language: English

Not Your Average Chocolate

After M&M'S was dethroned as the #1 chocolate in America by Reese's, the brand sought to regain its rightful ranking in the chocolate category. Research identified a unique challenge: consumers no longer associated M&M'S with chocolate; instead they mistook it for candy. To remind consumers M&M'S are 100% pure milk chocolate, we debuted the Ms. Brown M&M, which consumers actually believed to be more chocolatey than any of the other colors. She was the perfect spokeswoman. The Super Bowl spot ranked #1 and sales increased at more than double the category growth.

Brand: M&M'S
Client: MARS Chocolate North America
Agency: BBDO New York
Language: English